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SHI International Corp. · 14 hours ago

Sr. Manager - Growth Marketing Programs

New Jersey, United States

Full-time

Hybrid

Senior Level

$120K/yr - $150K/yr

6+ years exp

SHI International Corp. is a global provider of IT solutions and services, seeking a Senior Manager of Growth Marketing Programs to support their Healthcare business. The role involves partnering with sales and marketing to enhance customer experience and drive new business opportunities through targeted campaigns and strategic marketing efforts.

HardwareInformation TechnologySoftware

Responsibilities

Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that drives a predictable pipeline

Ensure all marketing plan tactics for the Healthcare business are executed, with direct responsibility for brand and demand generation, sales enablement, and reporting

Vet and evaluate partner marketing opportunities for sales, ensuring all investments and commitments expected of Healthcare sellers align with the go-to-market plan

Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services

Partner with sales leadership, partner marketing, and L&D to coordinate outbound prospecting sales plays with SHI partners

Inform channel investment strategy by partnering with internal digital, events, content, and campaign marketing teams to deliver an omnichannel campaign strategy

Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy

Report regularly on campaign performance and overall marketing impact to internal stakeholders and partners

Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging

Manage and adhere to a defined revenue marketing budget, including MDF partner funding management

Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy

Qualification

Healthcare market knowledgeDemand generation strategiesCustomer Relationship ManagementData analysis for marketingMulti-channel marketingSales enablementMarketing budget managementResults orientationCustomer-centric mindsetAnalytical thinkingBusiness acumenMicrosoft Office proficiencyLeadershipCommunicationCollaborationCreativityAdaptability