Sony Pictures Entertainment · 1 hour ago
VP, Marketing Technology
Culver City, CA
Full-time
Onsite
Director/Executive
$205K/yr - $285K/yr
10+ years expSony Pictures Entertainment is seeking a Vice President of Marketing Technology to lead their IT organization in developing technology solutions that empower global marketing teams. This role will involve driving innovation, aligning technology with business goals, and fostering collaboration across various departments to enhance marketing effectiveness and support scalable growth.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
In partnership with key SPE stakeholders, drive the vision, strategy, and execution of Sony Pictures’ marketing technology initiatives to deliver desired business outcomes
Lead a motivated team to champion innovative marketing strategies that deliver exponential business value across global B2C and B2B teams, channels, and platforms
Build and sustain a culture of continuous learning, innovation, and disciplined experimentation
Identify and communicate ongoing updates on SPE Marketing performance, industry trends, innovation opportunities, and potential areas for growth
Oversee the identification, evaluation, and adoption of emerging technologies, services, and best practices (e.g., CRM, marketing channel optimization, automation, AI, AEO/SEO) that map closely to business goals
Partner with IT executives to align shared enterprise platforms and ensure seamless integration, scalability, and governance across technology ecosystems
Collaborate with Privacy, Legal, and InfoSec leaders to ensure all marketing technology solutions adhere to evolving security, privacy, and compliance standards
Stay current on emerging marketing technologies and digital capabilities that can transform audience engagement and creative operations
Lead cross-functional teams in the delivery of complex initiatives, ensuring timely execution and measurable business impact
Manage budgets, vendor relationships, and project portfolios to ensure efficient resource allocation and return on investment
Drive operational efficiency and margin impact through automation, standardization, reuse, and productivity optimization
Ensure technology initiatives are aligned with IT governance, architecture, and enterprise standards
Build strong relationships with marketing and business leaders to develop a deep understanding of their strategic goals, challenges, and opportunities
Act as a trusted advisor and thought leader, translating marketing objectives into IT-enabled capabilities
Foster a culture of collaboration, agility, and continuous improvement within the Marketing & Distribution Technology Portfolio and across the broader IT organization
Champion IT’s role as a strategic partner and innovation engine for Marketing and Distribution
Qualification
Required
Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field
10+ years of progressive experience in marketing technology, digital marketing, or related fields, with a strong emphasis on the media or entertainment industry
6+ years of senior leadership experience, managing cross-functional and multidisciplinary teams within entertainment or media organizations
Proven track record leading enterprise-level marketing technology initiatives that drive innovation and measurable business impact across both B2C and B2B landscapes
Deep expertise in cloud-based marketing ecosystems such as Salesforce, Adobe Experience Cloud, and Google Marketing Platform, along with emerging SaaS solutions
Advanced proficiency in CRM systems, marketing automation/AI tools, customer data platforms (CDPs), content management systems (CMS), analytics platforms, and SEO/SEM tools
Exceptional communication, strategic influence, and executive presence, with the ability to engage and align stakeholders across all levels of the organization
Proven agility and resilience in fast-paced, rapidly evolving environments, with a strong bias for innovation and transformation
Strong project management and delivery skills, with experience in Agile methodologies and organizational transformation
Benefits
Annual incentive
Comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
5001-10000 employees
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (242)
2024 (264)
2023 (212)
2022 (281)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
T
Tom Bernard
Co-President and Co-Founder of Sony Pictures Classics
Jake Zim
Senior Vice President Virtual Reality
Recent News
The Hollywood Reporter
2025-12-19
2025-12-19
Company data provided by crunchbase