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USA TODAY Co., Inc. · 3 hours ago

National Consumer Strategy Director

United States

Full-time

Remote

Director/Executive

$100K/yr - $125K/yr

10+ years exp

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The National Consumer Strategy Director is responsible for driving audience growth, engagement, and monetization across Gannett’s national product portfolio, leading initiatives that align editorial priorities with consumer revenue strategies.

Newspapers

Hiring Manager

Necia Razzano, PHR

Responsibilities

Develop comprehensive marketing strategies, including goal setting, audience segmentation, market research, brand positioning, channel planning, campaign design, budgeting, performance analysis, and cross-functional collaboration to drive measurable business outcomes

Develop and implement strategies to enhance consumer journeys for USA TODAY, Play, Shopping, Pets, Autos, and other content categories, leveraging lead segmentation, targeted messaging, and personalization to increase user engagement and drive sustainable subscription revenue growth

Partner with editorial leaders to align marketing, editorial, and product strategies – ensuring they work in concert to meet audience needs and deliver on business objectives

Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints. Collaborate closely with the analysis team to define and monitor key performance indicators—including CPA, ROI, and engagement rates—and use these insights to inform decisions. Own a disciplined test-and-learn approach to continuously optimize performance and ensure strategies are aligned with business objectives

Collaborate with product teams to develop new consumer offerings and optimize existing ones for targeted national audiences

Drive strategic execution by partnering across key teams—including analytics, product, brand, creative studio, consumer journey, and activation—to ensure initiatives are implemented effectively and deliver expected performance outcomes. Collaborate with pricing strategists to embed revenue impact into a unified strategy aligned with marketing goals. Work closely with the creative marketing team to develop compelling assets that support and amplify strategy across all consumer touchpoints. Partner with the consumer journey team to design and implement cross-channel experiences

Manage budgets and allocate resources to maximize ROI

Qualification

Consumer strategyDigital marketingData-driven decision-makingAudience developmentLeadershipStakeholder managementAIMachine learningCommunicationContinuous learning