Carnegie Learning · 2 months ago
Marketing Manager, Paid Media & Events
Pittsburgh, PA
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yr
3+ years expCarnegie Learning is seeking a Marketing Manager for Paid Media & Events to enhance their brand through digital and in-person experiences. The role involves managing paid media campaigns and coordinating events and trade shows, requiring strong organizational and analytical skills.
E-LearningEducationPublishing
Responsibilities
Manage Carnegie Learning’s paid media agency, ensuring campaigns across SEM, display, paid social, and other channels are executed on time, on budget, and deliver on brand & business goals
Manage our influencer program end-to-end, including research and vetting, outreach and relationship building, creative brief and contract development, campaign budgeting, and ongoing communication to ensure authentic, high-impact partnerships
Coordinate the paid media budget, including forecasting, spend tracking, and performance reporting
Partner with the agency to ensure effective targeting, ad creative delivery, testing, and optimization
Collaborate with internal content, creative, and web teams to provide campaign assets and coordinate landing pages
Review performance data regularly, identifying insights to inform future campaigns
Report key metrics and learnings to marketing leadership
Stay current on digital advertising trends, audience targeting, attribution models, and performance analytics
Manage the planning and execution of 3-5 Carnegie Learning events and 3-5 major tradeshows each year
Oversee all event logistics including vendor coordination, shipping, registration, materials, and onsite support
Manage event budgets, timelines, and deliverables from start to finish
Coordinate with internal teams to ensure messaging, creative assets, and booth experiences align with brand standards
Provide onsite support for events (average 1-2 trips per quarter)
Track event ROI and help compile post-event reports summarizing performance and insights
Ensure every event and tradeshow reflects the excellence and innovation that define Carnegie Learning
Qualification
Required
3-5 years of marketing experience, with experience in both paid media and event execution - agency or corporate background welcome
Strong organizational skills with a proven ability to juggle multiple projects, vendors, and deadlines
Analytical mindset - comfortable reviewing data, tracking budgets, and reporting performance
Excellent communication and vendor management skills
Hands-on experience planning and managing events from start to finish — including preparing event materials, coordinating logistics, overseeing vendors, and providing onsite support to ensure every detail runs smoothly
Ability to travel regularly for event execution
A self-starter attitude with curiosity, creativity, and an eagerness to learn from experienced marketing leaders
Preferred
Hands-on experience managing digital campaigns and familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and HubSpot
Benefits
An inclusive range of Health Insurance options
Short-Term and Long-Term Disability Insurance at no cost to you
Flexible work arrangements with our Work From Anywhere Policy
Your Time, Your Way - paid time off that you can use as you see fit to recharge and nurture your personal life
Paid Parental Leave
Reduced working hours on full pay for soon-to-be and new parents
Free access to CL products for employees and their children
Quarterly Wellness Incentives
Monthly employee activities + recognition program
9 Employee Resource Groups
Company
Carnegie Learning
Carnegie Learning is a publisher of innovative, research-based math curricula for middle school, high school, and post-secondary.
501-1000 employees
H1B Sponsorship
Carnegie Learning has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (7)
2023 (2)
2022 (4)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$23.9MKey Investors
AccelerateU.S. Department of EducationCIP Capital
2025-08-27Grant
2023-12-11Grant· $7.9M
2021-10-28Grant· $2M
Leadership Team
Barry Malkin
CEO
Jim Machajewski
Sr. Vice President, UX & Design
Recent News
2025-12-06
Business Wire
2025-12-02
Company data provided by crunchbase