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Culture Amp · 3 hours ago

Director of Product Marketing, Solutions

Austin, TX

Full-time

Hybrid

Director/Executive

$210K/yr - $235K/yr

8+ years exp

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. The Director of Solutions Product Marketing will lead the team developing integrated sales narratives, solution-focused go-to-market strategies, and competitive intelligence to empower sales teams and enable revenue growth.

AnalyticsEnterprise SoftwareHuman ResourcesSaaS

Responsibilities

Collaborate with sales, product marketing, and customer success to gain a deep understanding of customer challenges and competitive landscapes. Translate these insights into impactful solution positioning and sales enablement resources

Develop powerful, story-driven sales narratives and messaging frameworks that communicate the business impact of Culture Amp’s solutions to diverse buyer personas, industries and segments

Manage competitive intelligence efforts to monitor, analyze, and report on competitor activity, market shifts, and emerging trends; translate insights into actionable recommendations for narrative and positioning

Own creation of sales enablement resources, including solution playbooks, objection-handling guides, competitive battlecards, industry-specific presentations, and narrative-driven product briefs

Collaborate with demand generation, content, communications, and AR teams to launch multi-channel campaigns anchored in persuasive solution narratives and business outcomes

Conduct ongoing market, customer, and competitor research to refine solution offerings, identify emerging customer challenges, and guide narrative development

Track and report key performance indicators tied to solutions marketing effectiveness, including win rate, sales engagement, pipeline impact, solution adoption, and market penetration

Lead, mentor, and grow a high-performing solutions Product marketing team with a focus on strategic storytelling, cross-functional collaboration, and market intelligence expertise

Qualification

B2B marketing experienceProduct marketing leadershipConsultative selling methodologiesCompetitive intelligence managementAnalytical skillsStorytelling skillsCross-functional collaborationMentoring teamsMarket research expertiseSales enablement resourcesCommunication skills

Required

8+ years of B2B marketing experience, with at least 3+ years in a product or solutions marketing leadership role focused on developing sales narratives for enterprise buyers

Proven ability to distill complex product capabilities and competitive insights into integrated solution stories that resonate across audiences and drive sales outcomes

Deep knowledge of consultative selling methodologies and experience enabling sales teams with solution-centered, competitively informed resources

Experience in managing competitive intelligence, including gathering, synthesizing, and communicating actionable competitive insights

Exceptional communication, storytelling, and influence skills, with experience developing and delivering narrative-driven sales materials

Strong analytical skills with expertise in market, customer, and competitor research approaches that inform solution messaging and story development

Track record of effective collaboration with cross-functional teams, especially sales, product, customer success, and competitive intelligence

Preferred

Bachelor's degree in marketing, business, communications, or related field (MBA or equivalent preferred)

Extensive domain experience in HR tech, employee experience, or related B2B solutions categories

Track record of creating transformative solution narratives and competitive positioning that drive new market penetration and product adoption

Experience launching outcome-focused, story-led campaigns in fast-paced environments

Ability to mentor teams in narrative development, consultative sales enablement, and competitive market analysis

Benefits

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success

Programs, coaching, and budgets to help you thrive personally and professionally

Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people

Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work

Team budgets dedicated to team building activities and connection

Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time

Extended year-end breaks: An extended refresh period at the end of year

Excellent parental leave and in work support program available from day 1 of joining Culture Amp

5 Social Impact Days a year to make a positive impact on the community outside of work

MacBooks for you to do your best & a work from home office budget to spend on setting up your home office

Medical insurance coverage for you and your family (Available for US & UK only)