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Resmed · 2 months ago

Omnichannel Lead, Americas

United States

Full-time

Remote

Senior Level

$116K/yr - $174K/yr

7+ years exp

Resmed is a company focused on orchestrating campaigns and programs for various audiences in the healthcare sector. The Omnichannel Lead will be responsible for developing and executing omnichannel marketing strategies for the US market, connecting marketing strategies to campaign execution and mentoring teams to ensure successful delivery of initiatives.

Health CareHealth DiagnosticsMedicalMedical Device

Responsibilities

Lead, with US marketing teams, the definition, design, execution, and measurement of all omnichannel marketing strategies and tactics to deliver on the team’s objectives and drive their desired business outcomes

Lead a team of indirect reports to deliver omnichannel campaigns and experiences in support of the US go-to-market, working across multiple internal teams, external partners and agencies

Define key results and targets, build estimates media and service investment as well as omnichannel resource capacity and overall campaign timing

Manage & monitor campaign status reporting, tracking deliverables from the marketing team, issue & risk management, and resource allocation across portfolio

Ensure campaign specialists meet established schedules, help resolve technical and operational issues, and accomplish omnichannel delivery goals

Works closely with Omnichannel Channel Leaders to develop and manage omnichannel campaign strategy that help Resmed achieve its brand building and acquisition goals

Qualification

Omnichannel marketingHealthcare industry experienceCampaign strategy developmentAgile methodologiesClient-facing rolesInfluencing skillsContinuous improvementCollaboration skillsNegotiation skillsTeam leadership

Required

You are an omnichannel marketing expert who excels in omnichannel strategy & account management with proven success in the healthcare / medical device industry

7+ years in client-facing roles that require a mix of influencing, validating, negotiating, understanding and execution

Ability to establish strong working relationship with customers, work effectively to lead and be part of a virtual & dispersed team and ensure delivery milestones

Strong collaboration skills, bringing teams together, identify and nurture talent

Creating omnichannel solutions, coordinate preparation of campaign and omnichannel capability proposals with technology & domain SMEs

Knowledge & understanding of Agile methodologies, Identification & implementation of continuous improvement programs

The ideal candidate will have experience as both a healthcare and DTC marketer, having launched multichannel omnichannel campaigns across an array of platforms

Knowledge and interest in new and emerging healthcare technologies