Bally's Interactive · 6 hours ago
CRM Specialist
Jersey City, NJ
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $70K/yr
2+ years expBally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. They are seeking a CRM Specialist to lead omni-channel campaigns, optimize customer journeys, and drive acquisition and retention for their sports betting and iGaming initiatives.
Building MaterialCivil EngineeringConstruction
Responsibilities
Lead the Playbook: Design and execute omni-channel campaigns (email, direct mail, paid social) that activate retail audiences and drive acquisition and retention
Plan the Next Big Move: Build campaign roadmaps with clear KPIs, creative & offer strategies, and timelines, keeping everything running smoothly across the calendar
Segment Like a Pro: Use customer data to craft target audience segments, test personalized offers, and continually refine who we talk to and how
Own the Player Journey: Map, build, and optimize customer journeys that move leads through the funnel and keep players engaged
Test & Learn: Run A/B tests across messaging, CTAs, and content, then develop insights to double down on what works
Play Fast, Play Smart: Streamline workflows, improve efficiency, and leverage automation to scale campaigns quickly
Stay in the Clear: Ensure all campaigns meet compliance standards (CAN-SPAM and beyond) while maintaining deliverability best practices
Track the Scoreboard: Deliver reports with key metrics and actionable insights, using data to shape your next winning strategy
Team Up: Partner with Design, Insights, Data, and Product teams to ensure every campaign lands with impact
Qualification
Required
2–3+ years in performance or acquisition marketing (experience in database activation is a win)
CRM marketing automation expertise (Braze or similar)
Excellent understanding of direct marketing, segmentation, and customer journey mapping
Analytical chops to translate data into clear, actionable decisions
A/B testing and optimization experience
Project management skills, keeping multiple campaigns and deadlines in play
Sharp attention to detail with high-quality standards
Familiarity with deliverability practices and compliance regulations
Excellent communication and collaboration skills, because winning is a team sport
Benefits
Competitive pay with annual salary reviews & performance bonuses
Medical, dental and vision plan options
401(k) matching for long-term wins
Monthly socials and team building events
Home office allowance to level up your remote set up
Work-from-anywhere month (yes, really!)
Downtown office with snacks, games and unbeatable energy
Company
Bally's Interactive
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Sternberg
Director Of Partnerships
Company data provided by crunchbase