Apply on Employer Site

Wolters Kluwer · 6 hours ago

Senior Digital Marketing Specialist

Philadelphia, PA

Full-time

Hybrid

Mid, Senior Level

$96K/yr - $134K/yr

5+ years exp

Wolters Kluwer is seeking a Senior Digital Marketing Specialist to join their Health, Learning, Research, and Practice Central Marketing Team. This role is integral to developing and executing innovative digital marketing initiatives aimed at driving engagement and generating leads while collaborating with marketing professionals to implement effective strategies.

BankingFinanceInformation ServicesInformation TechnologyLegalMobilePublishingSoftware

Responsibilities

Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars

Develop frameworks for audience targeting and segmentation using marketing platforms to ensure the precision of campaigns

Oversee up to 80 campaigns, blending evergreen and new program launches, ensuring quality, budget efficiency, and optimized performance

Manage search strategy, including both SEM and SEO initiatives, collaborating with an external vendor for execution to drive traffic growth and improve search visibility

Partner with cross-functional teams, including product marketing and divisional marketing leads, to align marketing efforts and strategies with business goals

Act as a key communicator of marketing channel strategies, fostering clarity and alignment among stakeholders

Provide ongoing strategic support for webinars, ensuring seamless workflows from registration to follow-up

Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization

Report on campaign performance regularly and deliver data-driven recommendations for boosting ROI and engagement

Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics to track engagement, manage spend, and enhance channel performance

Optimize digital ad spend, track budgets in real time, and communicate expenditure trends to the marketing team

Utilize ABM (Account-Based Marketing) strategies to enhance targeting and capture the attention of high-priority accounts

Demonstrate a strong understanding of B2B and B2C key marketing KPIs to inform strategic decision-making and measure campaign success

Ability to be flexible in a very fluid and dynamic environment -- including dealing with changing processes and priorities

Build trust with stakeholders across the organization – become one of the primary faces of our digital marketing team

Qualification

Digital marketing strategyCampaign managementABM platformsGoogle AnalyticsCRM systemsMarketing automation toolsData analysisHealthcare marketing knowledgeGenerative AI toolsCollaborationCommunicationCreativityProject management

Required

Bachelor's degree in marketing, Business, or a related field

Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads

Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor)

Proven ability to analyze data, interpret results, and translate them into actionable strategies

Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms

Thrive in dynamic environments, balancing strategic focus with tactical execution

Excellent critical thinking skills: You must be able to anticipate what questions your stakeholders will have and have an answer ready

The ability to develop creative solutions to everyday problems is important

Project management skills: The role involves setting deadlines, managing risk, communicating with stakeholders, and supporting the team in resolving issues or removing obstacles

A positive attitude is required! We all have the same goals, and we all want the same things. Sometimes we disagree, but our intentions are good. We need someone who can bring enthusiasm to the role and build lasting partnerships through collaboration with our stakeholders