Tommy Hilfiger · 2 weeks ago
Sr Manager Marketing, Wholesale & Licensing - Tommy Hilfiger
New York, NY
Full-time
Hybrid
Mid, Senior Level
$121K/yr - $164K/yr
7+ years expTommy Hilfiger is one of the world’s most recognized global lifestyle brands, and they are seeking a Senior Manager, Marketing (Wholesale & Licensing) to drive all marketing and advertising initiatives for the North America Wholesale + Licensed businesses. The role involves collaborating with external partners and in-house teams to create comprehensive marketing plans, develop seasonal content, and manage marketing budgets to enhance brand presence and drive commercial growth.
ApparelFashionLifestyleRetailTextiles
No H1B
Responsibilities
Create and execute comprehensive marketing plans to support North America Wholesale and Licensed businesses across multiple product categories - increase brand desire and commercial growth in line with the PVH+ strategic plan
Develop strong seasonal content briefs designed to deliver business growth and brand elevation across all consumer touchpoints
Ensure that creative execution of all marketing materials follows seasonal and brand guidelines
Cultivate strong relationships with key accounts and licensee partners to identify marketing opportunities which are well-aligned with the Tommy Hilfiger brand
Act as the point person for all marketing needs, assets, and communications across accounts, licensees, and internal sales teams
Create and drive seasonal marketing strategies across all consumer touchpoints and tailored to each wholesale account’s business needs
Be a master storyteller, obsessing over the consumer journey from discovery to purchase
Develop in-store POS materials, outposts, and digital brand shops to serve as branded destination points across all media; lead the execution of in-store and digital experiences
Pitch new ideas and secure budget necessary to achieve desired outcomes
Own annual marketing budgets to support wholesale accounts and licensees; manage budget tracking and reporting
Ensure all marketing strategies are quantifiable, and true to the brand; use KPI’s + insights from each initiative to make informed, strategic decisions for future initiatives
Leverage all insights available to develop a deeper understanding of the evolving TH consumer
Stay on top of market trends to inform innovative approaches to stand out and cut through with consumers
Support Licensees on their marketing initiatives including but not limited to seasonal content, packaging, media strategies and product launches
Qualification
Required
7+ years of retail & brand marketing/advertising experience
Master storyteller
Ability to think strategically, apply analytics and implement tactically to influence outcomes
Flexibility to adapt to changing business needs and shifting priorities
Ability to forecast effects of decision making prior to implementing
Proactive approach with an ability to multitask
Ability to think ahead and build for success
Strong presenter with excellent communication skills, both written and oral
Detail oriented, with strong project management and time management skills
MS Office – including Excel, PowerPoint & Outlook
Oversees Coordinator, Marketing (Wholesale & Licensing)
Responsible to develop and manage Wholesale and Licensing marketing budgets
Role is expected to lead all Wholesale and Licensing Marketing day-to-day projects (collateral/point-of-sale materials, PKG, .com imagery, etc.) and be the point person for all integrated and specialized campaigns
Ability to handle multiple tasks/projects with adherence to deadlines. Detail oriented and innovative traits are necessary
Seeks to understand priorities as set forth with Brand/PVH+ plans and uses those as guidelines for ongoing recommendations and decision making
Flexibility required to respond to changing needs of the business with adherence to deadlines and shifting priorities
Some travel may be required
Ability to think strategically and execute with precision
Preferred
Bachelors degree in Marketing or Communications, preferred
Adobe Creative Suite – including InDesign, Illustrator & Photoshop, a plus
Benefits
Best in class medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
Competitive pay
Bonus programs
An above-market 401(k) contribution to help our eligible associates save for retirement
Generous company-paid holidays
Paid time off
Hybrid working arrangements
Volunteer opportunities
Seasonal hours
Flexible work schedules
A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities
Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through
Receive support for continued education including tuition reimbursement
Shop at our company outlets and e-commerce sites at a discount
Company
Tommy Hilfiger
Tommy Hilfiger is a leading designer lifestyle brands that delivers premium styling, quality and value to consumers worldwide . It is a sub-organization of PVH.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-03-15Acquired
Leadership Team
Leonello Borghi
EVP GLOBAL CREATIVE DIRECTOR NA APPAREL, FOOTWEAR, ACCESSORIES & LICENSING
Recent News
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