Lahlouh, Inc · 2 months ago
Direct Mail & Direct Marketing SME (Subject Matter Expert)
Blue Ash, OH
Full-time
Onsite
Senior Level
5+ years expLahlouh, Inc is a company focused on delivering comprehensive solutions for business communications. They are seeking a highly experienced Direct Mail & Direct Marketing SME to serve as a critical link between sales efforts and manufacturing execution, responsible for the entire lifecycle of direct mail products and initiatives.
AdvertisingConsultingHuman ResourcesMarketing
Responsibilities
Sales Support & Client Strategy (Consultative Role)
Subject Matter Expertise: Serve as the go-to expert for the sales team and clients on all matters related to direct mail, including:
Targeting and segmentation strategy
Postal optimization (commingling, drop shipping, co-palletization, etc.)
Data processing, hygiene, and personalization techniques
Creative formats and materials best suited for mailability and cost efficiency
Industry trends and best practices in direct mail marketing
Client Engagement:
Participate in high-value client meetings and proposal development as the technical and strategic direct mail lead
Help translate client marketing goals into viable, cost-effective direct mail solutions
Assist with scoping opportunities, closing deals, and facilitating the onboarding of new programs
Review client programs/campaigns and make suggestions for improvement, upselling, ROI improvements, etc
Quoting & Estimating:
Collaborate with estimating to ensure accurate and competitive pricing based on optimized production and postal strategies
Training & Enablement:
Develop and deliver training to the sales team on new direct mail capabilities, regulations, and best practices to improve their ability to prospect and close opportunities
Develop and present compelling product roadmaps and go-to-market strategies for new and existing direct mail offerings
Develop and implement comprehensive direct marketing strategies aligned with overall business objectives
Collaborate with clients & internal staff to create high-impact direct mail pieces that resonate with target audiences
Operations & Workflow Optimization (Operational Role)
Manufacturing Liaison:
Work directly with the production, mailing, and finishing departments to ensure a seamless handoff of complex direct mail jobs
Translate sales requirements and client specifications into clear, executable instructions for manufacturing
Effectively communicate direct mail/direct marketing concerns/issues with, Sales, Project Managers, Production, Data Processing, and Pre-Press staff and/or customers in a professional manner, as needed
Technology & Equipment:
Collaborate with customers and internal stakeholders to gather, document, and communicate business requirements for potential new technologies, software, or equipment that could enhance our direct mail capabilities, speed, and cost-efficiency
Parter with Operations to translate these requirements into technical specifications and support their evaluation and recommendation process
Quality & Compliance:
Ensure all direct mail projects adhere to the latest USPS regulations, internal quality standards, and client specifications
Troubleshoot and resolve complex production or postal issues as they arise
Oversee campaign execution across all channels, including vendor management and production
Best Practice Documentation:
Create and maintain documentation for all standard operating procedures (SOPs) related to direct mail production and data handling
Qualification
Required
5+ years of hands-on experience in the direct mail industry, preferably within a commercial print mail service provider environment or direct mail agency specializing in demand generation and campaign development
Deep knowledge of USPS regulations and postal logistics, including automation standards, mailing classes, and maximizing postal discounts
Strong understanding of print production processes, specifically those relevant to direct mail (e.g., variable data printing (VDP), finishing, inserting, and ink-jetting)
Experience with direct mail data processing software, file formats, and data hygiene best practices (e.g., NCOA, CASS)
Exceptional communication, presentation, and interpersonal skills, with the proven ability to articulate complex technical concepts to both non-technical sales staff and C-level clients
Proven ability to analyze operational challenges and develop practical, cost-effective solutions
Preferred
A Bachelor's degree in Business, Marketing, Graphic Communications, or a related field is preferred
Professional Certifications in Discounted Mail Preparation, LEAN and 5S very desirable
Company
Lahlouh, Inc
On paper, we offer end-to-end marketing communications management services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Natasha Lahlouh
Business Partner
Company data provided by crunchbase