Adobe · 1 week ago
Senior Product Marketing Manager
San Jose, CA
Full-time
Onsite
Senior Level
$121K/yr - $220K/yr
6+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a Senior Product Marketing Manager to implement high-impact go-to-market programs for Firefly Creative Production, coordinating launches and driving awareness and adoption.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Plan & run releases: Drive day-to-day launch execution—readiness plans, timelines, release notes, FAQs, web updates, customer comms, and internal briefings
Build sales enablement: Develop and maintain sales enablement materials (decks, talk tracks, demo scripts, objection handling, battlecards, value slides) and keep them current and easy to find
Drive cross-functional GTM: Orchestrate coordinated programs with Product, Design, Sales, Campaign Marketing, Web, AR/PR, and other PMM teams to hit pipeline, adoption, and usage goals
Adoption programs: Implement webinars, workshops, and other adoption initiatives to activate new customers and expand use cases
Customer evidence: Source, produce, and package case studies, references, and proof points with Adobe customers
Messaging & positioning: Develop clear, differentiated messaging for releases and campaigns; test with customers/sellers and iterate based on signal
Competitive & market updates: Maintain concise competitive snapshots and trend briefs that inform enablement and campaign content
Demo excellence: Keep demo environments, sample assets, and product tours up to date and aligned to priority use cases
Insights & reporting: Track enablement usage, campaign engagement, win/loss themes, and post-launch adoption
Pricing/packaging inputs: Provide field feedback, usage patterns, and customer insights to inform broader monetization decisions
Qualification
Required
6–8+ years in B2B product marketing (enterprise SaaS; creative/marketing tech a plus)
Proven launch execution and sales enablement experience for enterprise products
Strong program management across multiple workstreams and partners
Clear storytelling for executive, creative, and technical audiences
Analytical approach with familiarity in funnel/adoption metrics and win/loss analysis
Working knowledge of Generative AI creative workflows (templates, brand governance, localization, approvals, content reuse)
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-11
2026-01-09
Chicago Tribune
2026-01-09
Company data provided by crunchbase