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Pierce Manufacturing · 2 hours ago

Sr Manager, Business Development - Aftermarket

Appleton, WI

Full-time

Onsite

Senior Level, Lead/Staff

$117K/yr - $202K/yr

8+ years exp

Pierce Manufacturing, an Oshkosh Company, builds trucks that protect communities worldwide. The Sr. Manager, Business Development – Aftermarket is responsible for developing and executing strategies to expand revenue and enhance the aftermarket experience through the dealer network.

Manufacturing

Responsibilities

Develop and lead a comprehensive growth strategy to increase Pierce parts and service sales across all aftermarket channels, including e-commerce

Translate business objectives into actionable initiatives focused on customer retention, digital adoption, parts penetration, and service expansion

Serve as the voice of Pierce aftermarket within the Business Development team, and represent Pierce in strategic cross-segment projects

Influence across all levels of the organization and the dealer network to foster a digitally-minded, growth-oriented culture

Work closely with Sales, Product Management, Service Engineering, Marketing, E-commerce, and Finance to bring new aftermarket solutions to market

Drive continuous feedback loops between the field, dealers, and internal teams to evolve offerings and strengthen channel alignment

Establish and track KPIs related to revenue, digital engagement, and customer satisfaction for both parts and service growth

Report on aftermarket and e-commerce performance metrics regularly and adjust plans to meet or exceed targets

Identify and develop OEM-direct opportunities for aftermarket engagement with municipalities, fire departments, and other end-users—including via digital touchpoints

Expand service offerings and parts access that create measurable customer value throughout the vehicle lifecycle

Partner with Pierce’s dealer network to drive alignment on aftermarket and e-commerce growth goals and ensure readiness to support omnichannel sales

Provide data-driven insights and tools that support dealer and customer performance across both digital and traditional sales platforms

Qualification

Business DevelopmentAftermarket SalesB2B Sales StrategiesDigital CommerceCross-functional Project ManagementData AnalysisCRM ProficiencyDigital Marketing ToolsCustomer CentricityLeadershipStrategic ThinkingCollaboration

Required

Bachelor's degree in Business, Marketing, Engineering, or related field

8+ years of relevant experience in aftermarket, business development, or dealer-channel sales

Demonstrated success in driving growth strategies and achieving aggressive revenue goals

Preferred

3+ years of direct leadership or cross-functional project management experience

Strong understanding of B2B sales strategies, aftermarket revenue models, and digital commerce fundamentals

Master's degree (MBA or related field) preferred

Experience working with or managing dealer networks

Familiarity with the fire apparatus, specialty vehicle, or emergency services industries

Proven success launching or growing B2B e-commerce platforms or marketplaces

Strong data analysis, CRM, and digital marketing tool proficiency

Company

Pierce Manufacturing

Pierce Manufacturing is an Appleton, Wisconsin based manufacturer of custom fire and rescue apparatus. It is a sub-organization of Frontline Communications.

Founded in 1913

Appleton, Wisconsin, USA

1001-5000 employees