Bossard Americas · 2 months ago
B2B Content & Vertical Marketing Lead
Phoenix, AZ
Full-time
Onsite
Mid, Senior LevelBossard Americas is a global company specializing in fastening technology, seeking a B2B Content & Vertical Marketing Lead to enhance communication with manufacturing customers. The role involves developing content strategies, executing vertical marketing campaigns, and creating thought leadership pieces to drive engagement and support sales growth.
Wholesale
Responsibilities
Lead the North America content strategy and manage the content calendar aligned with marketing and sales objectives
Plan, write, and edit a wide range of B2B content: Evergreen educational content, Funnel-driven content (top, mid, bottom), Email nurture sequences using Real-Time Marketing, Lead magnets and downloadable assets, Articles, case studies, and success stories, Video scripts and presentation narratives
Conduct independent research to understand vertical market needs, customer challenges, and manufacturing trends
Collaborate with engineers, product specialists, and SMEs to gather insights and translate technical knowledge into accessible, high-impact content
Develop and execute content tailored to key manufacturing verticals
Partner with sales to understand vertical-specific buying behavior and customer priorities
Build targeted content offers, messaging frameworks, and landing pages that resonate with engineering, procurement, and operations audiences
Support vertical campaigns with content designed for high-ROI customer segments
Develop thought leadership pieces that elevate Bossard’s presence within industrial markets
Write and pitch articles, interviews, and technical insights in collaboration with SMEs and partners
Work closely with Communications Specialists to repurpose content into social posts, short videos, and multi-channel promotional assets
Apply SEO best practices to improve discoverability, ranking, and content engagement
Partner with internal and external teams to optimize vertical landing pages and website messaging
Monitor performance metrics and iterate content strategy based on keyword data, analytics, and market insights
Qualification
Required
Strong B2B marketing experience, ideally within industrial, distribution, or manufacturing environments
Disciplined editorial process—from research, to outline, to polished content
Balance strategy and execution, developing content programs while producing assets yourself
Proactive and resourceful, comfortable researching topics independently and coordinating with SMEs
Ability to simplify complex technical concepts into clear, relevant messaging for engineering and procurement audiences
Ability to collaborate well across teams, supporting alignment with sales, engineering, and product groups
Experience with CRM and automation platforms, ideally Dynamics 365 and Real-Time Marketing
Familiarity with SEMRush, Ahrefs, or similar SEO tools
Working knowledge of GA4 and content performance analytics
Ability to collaborate using Adobe Creative Cloud, Canva, or similar tools (no advanced design required)
Strong project management and organizational skills
Demonstrated ability to produce clear, accurate, and credible B2B content
Preferred
Basic understanding of HTML/CMS editing is a plus
Company
Bossard Americas
Bossard is your expert partner in fastening solutions! Bossard is a leading supplier of intelligent fastening solutions, offering over 800,000 items serving OEM’s & Tier Manufacturers.
Founded in 1831
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Bianca Borbeck
4th Founder & Marketing Chair at Together WEmpower
Company data provided by crunchbase