Roku · 5 hours ago
Creative Director, Content Marketing
Santa Monica, CA
Full-time
Hybrid
Director/Executive
$197K/yr - $260K/yr
10+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Creative Director, Content Marketing will lead the creative strategy and execution for Roku’s streaming services, developing campaigns in collaboration with cross-functional teams to enhance engagement and brand affinity.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Hiring Manager
Christine Ueberrhein
Responsibilities
Lead creative campaign development for seasonal, launch and evergreen initiatives—from strategy, to concept, to creative production across key art, AV promos/trailers, native display, push, email, social and on platform merchandising—working closely with our internal creative team of editors, designers, illustrators, animators, producers and project managers
Partner with cross-functional content and product teams to translate business objectives into audience first creative that moves priority KPIs (engagement, repurchase, subscription) for The Roku Channel, Roku Originals, Howdy, Frndly and Premium Subscriptions
Champion a culture of creative excellence—fostering experimentation and inspiring teams to do their best work through strong leadership, empathy and magical soft skills
Leveraging AI with integrity to drive speed without compromising quality
Inspire, manage and grow a team of design creatives with experience to elevate how we brand and promote our content and streaming services
Direct external agencies and production partners, providing clear feedback and keeping work on-brief, on-brand and on-time
Measure and iterate—working with marketing and analytics to test creative, learn fast, and optimize for impact
Qualification
Required
10+ years of creative leadership in streaming entertainment, studio/network, or agency environments, with a portfolio of integrated campaigns for film/TV/streaming services
Proven excellence in brand storytelling across AV (trailers/promos), key art, digital/social, and on platform merchandising; comfortable working with motion/animation and postproduction if needed
Demonstrated success building campaigns that ladder to business outcomes (engagement, retention, subscription) delivering high-quality creative with efficiency in a highly collaborative environment
Clear creative direction across design, copy and AV with the ability to give actionable feedback and uplevel work quality while keeping teams engaged
Experience building and mentoring high performing, multidisciplinary teams with empathy and respect and managing external agencies/production partners with clarity and speed
Expert collaborator who can translate strategy into simple, resonant creative ideas and manage stakeholders across marketing, product, and operations with a partnership mindset
Working knowledge of CTV/OTT platforms and on device merchandising best practices; familiarity with testing/optimization frameworks is a plus
An online portfolio is required; please include links (and passwords if applicable) demonstrating integrated campaign work
Bachelor's and/or Master's degree in a related field or equivalent practical experience
Preferred
Strong understanding of streaming platform business and advertising business
Bilingual proficiency (English and Spanish) preferred
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2025-12-31
2025-12-30
2025-12-29
Company data provided by crunchbase