Aéropostale · 2 months ago
Specialist-Paid Media
Lyndhurst, NJ
Full-time
Onsite
New Grad, Entry Level
0+ years expAéropostale is seeking a detail-oriented Paid Media Specialist to join their growing marketing team. This role involves supporting the planning and execution of paid media initiatives, coordinating with various teams, and analyzing campaign performance to drive brand growth.
E-CommerceFashionRetail
No H1B
Responsibilities
Serve as the day-to-day liaison between brand marketing, creative, and agency teams for paid media campaigns
Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute
Track campaign timelines and deliverables, confirming launches and optimizations are implemented as planned
Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels
Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement
Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and ROAS
Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience
Assist in the preparation of presentations and campaign recaps for internal stakeholders
Support analysis of marketing channel performance and customer behavior to identify opportunities for optimization
Assist in applying brand guidelines, competitive benchmarking, and A/B testing learnings to improve campaign execution
Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams
Stay current on industry trends and platform updates to help inform testing and innovation opportunities
Qualification
Required
0-2 years' experience working within digital marketing and paid media channels
Highly collaborative and the ability to work as part of a team
Strong communication skills, both written and verbal
Ability to operate on both strategic and tactical levels, translating vision to execution
Bachelor's Degree required
Travel may be required, based on business needs
Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration. Job duties may be performed effectively using the hybrid work program designated by the company
Perform other duties as assigned by supervisor as the company retains the right to change duties to this position
Must have authorization to work in the United States
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards
Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards
Ability to remain in a stationary position for up to 8 hours per day
Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
Ability to reach at or below shoulder level
Ability to carry equipment, move boxes/samples, etc
Company
Aéropostale
Aéropostale is a specialty retailer of casual apparel and accessories for guys and girls ages 18-22.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$364MKey Investors
Crystal FinancialSycamore Partners
2016-09-15Post Ipo Equity
2016-09-15Acquired
2016-05-04Debt Financing· $160M
Leadership Team
A
Aishwary Agarwal
Store Owner
Recent News
2025-08-19
2025-04-10
The Hollywood Reporter
2025-04-02
Company data provided by crunchbase