Litmus · 1 month ago
Strategic Business Development Representative
Toronto, Canada
Full-time
Onsite
Entry, Mid Level
2+ years expLitmus is a growth-stage software company transforming how companies utilize machine data for operational improvement. The Strategic Business Development Representative will engage key manufacturing stakeholders to uncover challenges and create strategic opportunities for the sales team, playing a crucial role in the company's outbound efforts.
Artificial Intelligence (AI)Industrial AutomationInformation TechnologyInternet of ThingsMachine LearningOil and GasPredictive AnalyticsSaaSSoftware
Responsibilities
Identify high-value manufacturing prospects using LinkedIn Sales Navigator, industry data platforms, and CRM insights
Lead personalized, multi-channel campaigns (email, phone, LinkedIn) to plant managers, digital transformation leaders, and operations executives
Engage prospects in meaningful conversations to identify pain points, align with our value proposition, and book qualified meetings
Work closely with marketing to align messaging with active campaigns and refine outreach tactics
Keep Salesforce updated with activity logs, prospect notes, and pipeline updates
Stay current on AMER manufacturing trends (smart factories, edge computing, data transformation) and speak credibly with prospects
Qualification
Required
2–4 years in business development, pre-sales, or customer-facing roles; experience in industrial tech or manufacturing software is highly preferred
Strong written and verbal communication skills in English
Bilingual (French, Spanish, or Portuguese) is a bonus but not required
Ability to map complex manufacturing needs to Litmus' solution and articulate our value
Familiar with tools like Salesforce, Outreach, ZoomInfo, Gong, and other prospecting platforms
Comfortable navigating long sales cycles and multi-threaded outreach to executive-level buyers
Passionate about digital transformation, data, and the future of industrial innovation
Preferred
Experience prospecting into mid-market or enterprise manufacturing accounts
Engineering background or knowledge of industrial automation, edge computing, or IIoT ecosystems
Familiarity with sales frameworks like Challenger, MEDDIC, SPIN, or Sandler
Benefits
Competitive base salary + uncapped commission
Opportunities to grow into closing roles, marketing, or sales leadership
Access to industry-leading tools, training, and mentorship
Company
Litmus
Litmus provides an Industrial Edge Data Platform used by manufacturers worldwide to turn machine data into reliable, analytics‑ready information.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$40.7MKey Investors
Insight PartnersBeldenNetApp Excellerator
2025-11-12Series Unknown
2022-09-13Series B· $30M
2020-11-25Seed
Leadership Team
Vatsal Shah
Founder & CEO
John Younes
Co-Founder & COO
Recent News
Company data provided by crunchbase