Warner Pacific Insurance Services · 2 months ago
Senior Marketing Manager- ONSITE
Westlake Village, CA
Full-time
Onsite
Senior Level, Lead/Staff
$113K/yr - $151K/yr
10+ years expWarner Pacific Insurance is a company focused on health insurance and employee benefits. They are seeking a Senior Marketing Manager to lead marketing strategies, manage initiatives, and collaborate with internal teams to enhance brand awareness and broker engagement in the California market.
Financial ServicesHealth CareInsuranceMedical
Responsibilities
Serve as the primary liaison between executives, sales leaders, and carrier partners to understand and communicate strategic objectives within the health insurance market
This position reports directly to the VP of Marketing and serves as a key individual contributor within the Marketing department
Plan and execute integrated marketing campaigns that promote health plans, level-funded products, and value-added broker tools across California
Collaborate with the sales and marketing teams to produce targeted messaging that supports brokers, promoting sales and retention
Ensure all marketing materials and communications align with sales and corporate compliance standards
Analyze campaign and event data to measure marketing effectiveness, ROI, and broker engagement trends; provide strategic recommendations for continuous improvement
Lead creative and strategy sessions to develop innovative approaches for engaging brokers and supporting sales initiatives
Partner with marketing and production teams to oversee the creation, deployment, and tracking of marketing deliverables that support broker campaigns and events
Gather and report qualitative and quantitative data to evaluate campaign impact and inform leadership decision-making
Qualification
Required
Proven expertise in health insurance marketing, preferably within a general agency, carrier, or broker environment
Strong understanding of healthcare terminology, plan types, carrier relationships, and compliance requirements impacting marketing communications
Expertise in traditional and digital marketing channels, including HubSpot, Jira, Salesforce, and AI tools used for marketing automation and analytics
Proficiency in Microsoft Word, Excel, and PowerPoint
Exceptional leadership, collaboration, and communication skills with the ability to translate complex healthcare information into accessible, engaging content
Experience developing educational and sales-enablement materials for brokers and clients
Skilled in project management, AI-driven marketing tools, and content creation workflows
Working knowledge of design, web content, and digital production trends
Strong organizational and analytical skills with the ability to manage multiple healthcare marketing projects simultaneously
Excellent verbal and written communication skills; ability to work collaboratively across cross-functional teams and departments and maintain a customer-service–oriented approach
Bachelor's degree in Marketing, Communications, Business, or a related field required
Minimum 10 years of experience in marketing within the health insurance industry required. (general agency, carrier, or benefits-related field preferred)
Demonstrated success leading marketing teams and managing projects that drive sales, retention, and broker engagement
Ability to work onsite in Westlake Village, CA, a minimum of four days per week is required; this is not a remote position
Proven ability to operate effectively in a fast-paced, highly regulated environment
Familiarity with broker distribution channels, carrier partnerships, and state healthcare regulations required
Benefits
Merit increases
Paid holidays
Paid Time Off
Medical
Dental
Vision
Short- and long-term disability benefits
401(k) + match
Life insurance
Company
Warner Pacific Insurance Services
Warner Pacific was founded as a family business over 40 years ago and has since expanded to serve brokers all across our nation.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Lovell Minnick Partners
2022-01-13Private Equity
Leadership Team
David Nelson
CEO
John Nelson
Co-CEO
Recent News
2025-04-04
Company data provided by crunchbase