Anthropic · 21 hours ago
Segment Marketing Manager, Startups
New York, NY
Full-time
Hybrid
Senior Level
$255K/yr - $320K/yr
7+ years expAnthropic is a public benefit corporation focused on creating reliable and safe AI systems. They are seeking a Segment Marketing Lead to develop and implement marketing strategies for startups, working closely with venture capital firms and the developer community to enhance engagement and adoption of their AI products.
Artificial Intelligence (AI)Generative AIInformation TechnologyMachine Learning
Responsibilities
Enable strategic VC partnerships that drive portfolio engagement—design and launch co-marketing programs with tier-1 VCs (YC, Lightspeed, Bessemer, and more)
Stand up scaled ABM programs for high-value startup accounts—build tiered programs balancing personalization with scale, own full lifecycle from selection through conversion
Create developer and founder engagement strategies that resonate with technical audiences—build content, community, and campaigns that earn respect (technical documentation, developer events, founder-to-founder programs, authentic community engagement)
Design and execute targeted events and programs for VC portfolios - help create Demo Days, office hours, workshops, and facilitate founder dinners that provide genuine value
Extend and adapt foundational product marketing messages into fully-developed, startup-specific campaign materials—including creating slides, email copy, technical content, and sales enablement materials with minimal guidance
Define success metrics and drive continuous optimization—establish KPIs, build dashboards, conduct A/B testing, own pipeline contribution and conversion rates
Partner closely with Venture Partnerships, Sales, Solutions, Product and manage both Field Marketing and Growth Marketing to drive integrated strategies
Align with startup sales teams on account prioritization, goals, and engagement strategies
Qualification
Required
Have 7+ years in B2B marketing roles focused on startups, developers, or technical founders (product marketing, developer relations, growth marketing, or segment marketing)
Have built relationships with VCs, worked at a VC firm, or successfully partnered with accelerators/VCs to drive portfolio engagement
Can speak credibly about technical products to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to review content and guide messaging
Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
Are data-driven with strong analytical skills—experienced with Salesforce, marketing analytics, A/B testing, and measuring program ROI
Possess exceptional communication skills and can create compelling content—outstanding writer who crafts narratives for founders, developers, and VCs
Have strong stakeholder management skills and work seamlessly across sales, product, and marketing teams
Thrive in fast-paced environments with bias to action and comfort with ambiguity
We require at least a Bachelor's degree in a related field or equivalent experience
Preferred
Direct experience working for or with venture capital firms like Y Combinator, Lightspeed Ventures, Accel, a16z, Sequoia Capital
Developer advocate or developer relations background with active presence in technical communities (GitHub, Stack Overflow, X, technical forums)
Technical background (former developer role, or equivalent hands-on experience with code and AI)
Benefits
Equity
Benefits
Incentive compensation
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
CEO & Co-Founder
Daniela Amodei
President and co-founder
Recent News
Business Insider
2026-01-01
Deccan Chronicle
2025-12-31
globalventuring.com
2025-12-31
Company data provided by crunchbase