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Canonical · 2 months ago

EMEA Marketing Manager

United States

Full-time

Remote

Mid Level

Canonical is a leading provider of open source software and operating systems, known for its platform, Ubuntu. The EMEA Marketing Manager will develop long-term marketing strategies and execute campaigns across various products and industries to support the company's growth strategy, collaborating closely with sales and product teams.

Computer Software

Responsibilities

Develop and execute go-to-market strategy for certain industries within the EMEA region

Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis

Build organic and paid campaigns from scratch including crafting strong copy, and creating visual assets for emails, social media and paid ads in line with canonical’s brand

Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming

Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences

Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly

Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

Qualification

B2B marketingSaaS experienceEMEA market experienceBudget planningLead generationCampaign executionCommunicationGrowth mindsetTeam collaborationPresentation skills

Required

Experience in B2B marketing for enterprise IT products, SaaS experience

Experience working with the EMEA market

Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM

Excellent verbal, written, presentation skills in English

Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results

Growth mindset - enthusiasm for challenges and work ethic with a ‘can do' attitude

Objectivity and openness to others' views while continuously building a positive team spirit

Proven ability to prioritise and meet deadlines without sacrificing quality