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Overstory · 1 month ago

Senior Manager, Demand Generation

United States

Full-time

Remote

Senior Level

7+ years exp

Overstory is tackling the climate crisis through innovative technology aimed at creating a resilient electrical grid. The Senior Manager of Demand Generation will architect, execute, and optimize demand generation strategies to drive measurable revenue outcomes and enhance customer engagement through account-based marketing.

AnalyticsArtificial Intelligence (AI)Big DataMachine LearningSoftware

Responsibilities

Own the strategy and execution of ABM programs for a focused list of strategic accounts

Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline

Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions

Continuously optimize funnel performance, audience targeting, and conversion rates

Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales

Improve website conversion paths, landing pages, and personalized account experiences

Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs

Build dashboards that track funnel health, ABM engagement, and revenue contribution

Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation

Qualification

Account-Based Marketing (ABM)B2B Demand GenerationDigital AdvertisingHubSpotData-Driven Decision MakingStakeholder AlignmentProject ManagementCommunication Skills