Numeric · 1 month ago
Director of Demand Gen
San Francisco
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expNumeric is a modern financial data platform for accounting and finance, focused on empowering teams with AI-first solutions. They are seeking a Director of Demand Gen who will lead innovative marketing strategies to drive pipeline growth and create impactful campaigns targeting specific accounts.
AccountingAnalyticsArtificial Intelligence (AI)FinTechSoftware
Responsibilities
Run paid with intent — and experiment wildly
Lead Google, LinkedIn, and emerging channels
Try formats. Test weird ideas. Partner with agencies if it helps us win
Always tie spend → pipeline → impact
Drive a winning strategy to break into ICP fit accounts
Build the strategy for breaking into our target account list — with multi-touch, multi-channel, “this is actually fun to get” campaigns
Accelerate the impact of our content engine, events, and website plays into account-first campaigns that create real deal movement
Create campaigns people talk about
Launch “I can’t believe they did that” stunts
Ship high-velocity experiments on landing pages, ads, and on-site flows
Measure everything — and move fast
Analyze channel performance, CAC, and conversion trends
Kill ideas that don’t work quickly
Scale the ones that do with conviction
Qualification
Required
5–8+ years across growth, demand gen, or GTM roles
You've built and run growth engines at fast-moving startups
You immediately have 5 bad ideas and 1 good one when you think of any company's marketing strategy
You've been told, 'Now, that's a pretty wild idea' more than once
You've run experiments that moved actual pipeline — not just vanity metrics
You love a good dashboard and can read marketing stats like tea leaves
Company
Numeric
Numeric is an AI accounting software company that automates accounting workflows and improves financial data management for businesses.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$89MKey Investors
IVPMenlo Ventures
2025-11-19Series B· $51M
2024-10-10Series A· $28M
2024-05-07Seed· $10M
Leadership Team
Parker Gilbert
Co-Founder, CEO
Recent News
MenloVentures
2025-12-30
alleywatch.com
2025-11-24
Company data provided by crunchbase