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Litmus · 5 months ago

Strategic Business Development Representative

Toronto, Ontario, Canada

Full-time

Onsite

Entry, Mid Level

2+ years exp

Litmus is a growth-stage software company transforming operations through machine data. The Strategic Business Development Representative will identify and engage key manufacturing stakeholders to create strategic opportunities for the sales team.

Artificial Intelligence (AI)Industrial AutomationInformation TechnologyInternet of ThingsMachine LearningOil and GasPredictive AnalyticsSaaSSoftware

Comp. & Benefits

Responsibilities

Targeted Prospecting: Identify high-value manufacturing prospects using LinkedIn Sales Navigator, industry data platforms, and CRM insights

Strategic Outreach: Lead personalized, multi-channel campaigns (email, phone, LinkedIn) to plant managers, digital transformation leaders, and operations executives

Lead Qualification: Engage prospects in meaningful conversations to identify pain points, align with our value proposition, and book qualified meetings

Sales & Marketing Alignment: Work closely with marketing to align messaging with active campaigns and refine outreach tactics

CRM Hygiene: Keep Salesforce updated with activity logs, prospect notes, and pipeline updates

Market Intelligence: Stay current on AMER manufacturing trends (smart factories, edge computing, data transformation) and speak credibly with prospects

Qualification

Business DevelopmentSalesforceStrategic ThinkingIndustrial Tech ExperienceSales Tools ProficiencyCommunication SkillsPersistence & GritIndustry AcumenEngineering BackgroundBilingual (French/Spanish)