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Checkly · 2 months ago

Senior Product Marketing Manager (remote, UTC+2 to UTC-4)

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $138K/yr

Checkly is a fully remote DevTool SaaS company focused on revolutionizing application reliability for developers. As a Senior Product Marketing Manager, you will play a critical role in scaling and refining the go-to-market strategy, working closely with various teams to drive product launches and create compelling messaging for the Checkly platform.

DevOps

Responsibilities

Work with product teams on product positioning, marketing, growth and messaging strategy

Work closely with sales, product, marketing, and customer solutions teams to drive and execute our go-to-market strategy

Drive and manage all phases of product launches from working with Product Engineering early in the development phase to drafting a go-to-market plan to drafting and editing content, driving design & distribution, and delivering sales enablements, to driving awareness and conversions, testimonials and reviews and continuously measuring impact

Craft the vision and strategy to bring product to market and maximize its reach and adoption by performing customer research, competitive analysis, telling a compelling holistic product story, and leading the go-to-market process

Describe and visualize the Checkly story and how it fits in the development ecosystem and workflow

Build, own and execute the messaging for our platform. Synthetic Monitoring is rapidly evolving, changing and growing and there is a huge opportunity to tell a bold, opinionated and compelling differentiated story to connect the Checkly platform more deeply with existing users and future customers

Lead cross-functional, innovative marketing plans targeted to specific technical audiences, including Developers, SREs and DevOps teams, that drive awareness, preference and loyalty - because no one person can launch a product alone

Create thought leadership by managing and facilitating creation, editing, design, internal and external announcements, blogs, landing pages, etc

Utilize enablement tools, content, and general sales enablement motions to drive sales and activations

Qualification

Product MarketingDeveloper Audience ExperienceGo-to-Market StrategyContent CreationData-Driven MarketingCustomer ResearchCompetitive AnalysisSales EnablementProject ManagementEmpathy for DevelopersAutonomous WorkEnglish Proficiency

Required

Ability to think of the big picture on product and market strategy and also be able to dive deep with the marketing team to solve sales/customer issues

Extensive experience in product marketing is required for this role, preferably in developer and DevOps audiences and at startups

Experience in launching and scaling new and existing products, driving high impact marketing programs and campaigns, with metric driven KPIs. Ability to understand developer focused products and solutions and ways to position their value to end users

Passion for data and relentlessly focused on driving results

Empathy towards global modern developers and desire to help them more quickly and easily bring their solutions to market

Outstanding project management skills founded on well-organized approach with a strong ability to prioritize and juggle projects simultaneously and delivering on time

Ability to work in a fast-paced, quickly changing environment and collaborate with internal team members and external agencies and partners

Excellent spoken and written English skills

Ability to be autonomous and self-motivated in an async-work environment, while you also enjoy getting to know your colleagues and helping others

FULLY remote role, you should be located between UTC-4 and UTC+2 time zones