Apply on Employer Site

Old Navy · 3 hours ago

Director, Brand Marketing, Retail & Experience

San Francisco, CA

Full-time

Onsite

Director/Executive

$168K/yr - $223K/yr

15+ years exp

Old Navy is a company on a mission to democratize fashion and create accessible style for everyone. The Marketing Director of Omni Brand Experience will lead the brand's physical expression and ensure a cohesive, omnichannel brand identity across retail and digital platforms.

ApparelE-CommerceFashionLifestyle

Responsibilities

Lead Retail Brand Strategy: Develop and execute comprehensive retail marketing strategies that align with Old Navy's overall brand vision, seasonal priorities, and business goals. This includes driving store signage, key front of store marketing, opening and remodel strategies and more

Ensure Omnichannel Consistency: Act as the primary liaison between retail marketing and the broader Integrated Marketing, eCommerce, and Creative teams to ensure the brand experience is seamless and consistent across all touchpoints, from in-store visual merchandising to digital campaigns

Oversee In-Store Experience: Manage the overall marketing expression within our fleet of 1,200+ stores, including window displays, in-store signage, promotional messaging, and brand activations in partnership with creative, visual merchandising and store operations

Drive Localized Marketing: Lead the development and implementation of localized marketing strategies and community engagement programs to increase store traffic and customer acquisition in specific markets. Support new store openings and store remodel marketing initiatives

Deliver Seamless Shopper Experience: Work in partnership with Online experience, Brand Marketing, Visual Marketing and Store Ops to ensure consistent and holistic messaging across all customer touchpoints, enhanced to drive connection, inspiration, and conversion

Analyze Performance and ROI: Monitor and analyze key performance indicators (KPIs) for all retail marketing initiatives, using data and insights to optimize strategies and investments for maximum impact

Manage Budget and Vendors: Oversee the retail marketing budget, ensuring strategic allocation of resources. Manage relationships with external vendors and creative agencies and partners

Lead and Inspire a Team: Manage, mentor, and develop a team of two retail marketing professionals, fostering a culture of creativity, collaboration, and accountability

Qualification

Brand MarketingRetail MarketingOmnichannel StrategyData AnalysisProject ManagementBudget ManagementVendor ManagementLeadership SkillsCommunication Skills

Required

15+ years of experience in brand marketing, with a minimum of 5 years focused on retail, trade marketing, or visual marketing, preferably within the fashion or consumer retail industry

Deep understanding of women's consumer behaviors and cultural trends

Proven track record of success in leading multi-channel campaigns that drive brand awareness, customer engagement, and sales growth

Deep understanding of retail dynamics and the ability to translate brand strategies into impactful, on-the-ground experiences

Strong leadership skills with the ability to influence and collaborate effectively with diverse cross-functional teams, from creative and digital to store operations and sales

Highly analytical and data-driven, with experience developing performance dashboards and optimizing investments based on insights

Excellent project management skills and the ability to execute complex initiatives with multiple stakeholders

Exceptional communication and presentation skills, with the ability to clearly articulate a vision to senior leadership

Experience with budget management and vendor partnerships

Bachelor's degree in marketing, Business, or a related field

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.

Company

Old Navy

Glassdoor3.7

Old Navy offers shoppers with an online platform to find and purchase from among a collection of apparel stores in California. It is a sub-organization of Gap.

Founded in 1994

San Francisco, California, USA

10001+ employees