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General Mills · 1 month ago

Creative & Design Strategist

Minneapolis, Minnesota

Full-time

Onsite

Senior Level

$127K/yr - $211K/yr

7+ years exp

General Mills is a company dedicated to making food that the world loves, while also prioritizing being a force for good. They are seeking a Creative & Design Strategist to transform business ambitions into creative possibilities, partnering with brand management to bridge creative strategy and impactful ideas. This role includes coaching brand teams, managing agency relationships, and ensuring consistency in brand design and creative execution.

Food and BeverageFood ProcessingManufacturingSnack FoodWholesale

No H1B

Responsibilities

Coach and inspire brand management teams to make bold creative and design choices during translation of business strategy into creative direction

Co-lead management of creative and design agency relationships and feedback cycles with brand teams

Curate inspiring case studies and create reference/training materials to build confidence and capability to elevate GMI’s creative excellence

Partner with brand managers to refine creative briefs inclusive of business and consumer context while being simple, clear, actionable and inspiring, and ensuring they support creative excellence

Ensure brand design strategy and creative strategy are connected and consistent in execution

Collaborate with insights and analytics (I&A), media, and content teams to align creative vision to execution

Qualification

Creative strategyBrand managementCreative briefsStorytellingCommunication skillsCollaborationProblem solvingPresentation skillsFacilitationRelationship building