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ASM Global · 1 month ago

Senior Manager, Commercial Asset Development (USOPP)

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$120K/yr - $125K/yr

7+ years exp

ASM Global is a premier partner to the world's greatest live events, venues, and brands. They are seeking a Senior Manager, Commercial Asset Development to support the packaging, pricing, and go-to-market strategy for new sponsorship marketing programs for Global and Domestic Partners, driving economic impact for the LA 2028 Olympic & Paralympic Games and Team USA.

Entertainment

Responsibilities

Lead workstreams with assigned LA28 Functional Areas to identify, package, and price budgeted programs for commercialization via partner upsells, use of committed activation funds, and new business

Assess economic potential of net-new assets/programs for select sales prospects

Collaborate on asset strategy, packaging, and delivery planning with USOPC Commercial Asset Development counterparts (to be hired), NBC, and NGBs (as needed) through regular calls

Coordinate with IOC/IPC on program rights & benefits and communication plans

Develop customized proposals and supporting sell-in conversations and follow-ups with partners/prospects

Oversee standard rights & benefits matrices and track inventory

Maintain standard Commercial Partner right & benefits matrices, as well as: Torch Relay Partner rights & benefits, Venue Naming Rights Partner rights & benefits, Sole Supplier rights & benefits, Run sponsorship category and prospect analyses, as needed

Customized sales proposal support, as needed

Upsells

Communicate status updates to internal and executive stakeholders

Other duties, as assigned

Qualification

Sports sponsorship activationProgram developmentP&L managementCross-functional managementCustomized sales materialsEntrepreneurial environment experienceSponsorship value-driversCommunicationTeam player