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Long Home · 1 month ago

Digital Growth Marketing Manager

Savage, MD, US

Full-time

Onsite

Mid Level

3+ years exp

Long Home is a trusted name in the home improvement industry specializing in premium products. They are seeking a Digital Growth Marketing Manager to lead and optimize digital marketing efforts, focusing on lead generation across various platforms while improving organic visibility and conversion rates.

ConstructionHome ImprovementProject ManagementReal Estate

Growth Opportunities

Responsibilities

Build full-funnel digital journeys from awareness to lead to appointment

Own landing page strategy, wireframes, copy, CTAs, and A/B tests

Use heatmaps, scroll-depth, and analytics tools to optimize drop-off points

Build and maintain nurture flows that improve show rate and close rate

Improve conversion paths across all platforms (web, SFMC, ads, retargeting)

Identify funnel leaks and implement fixes quickly

Align funnel messaging with ongoing offers, promotions, and sales goals

Build and manage campaigns in Google Ads, Microsoft Ads, YouTube, Display, and retargeting platforms

Execute keyword research, audience creation, negative keyword expansion, and bidding strategies

Conduct weekly optimization audits to improve CPL and lead quality

Monitor daily spend and pacing; recommend or execute budget shifts

Ensure accurate tracking via UTMs, GA4, and Tag Manager

Execute on-page SEO best practices and collaborate with developers/partners on technical improvements

Execute competitive research and keyword gap analysis

Optimize pages for ranking and conversion (dual SEO/CRO focus)

Build and deploy emails, customer journeys, automations, and triggered flows

Execute segmentation, personalization, and multivariate testing

Maintain data hygiene, list management, and deliverability best practices

Create post-lead nurturing that reduces no-shows and drives higher sales productivity

Use AI tools to generate landing page copy, email variations, ad tests, and segmentation logic

Build automated workflows that accelerate execution and personalization

Ensure all AI output is reviewed for accuracy, brand standards, and compliance

Update landing pages and collaborate on UX improvements with creative/dev

Run CRO tests on copy, layout, forms, CTAs, and user flow

Use tools like Hotjar, Lucky Orange, or similar to identify friction points

Recommend improvements for site speed, mobile experience, form completion, and trust elements

Own analytics across paid search, SEO, email, and conversion funnels

Maintain dashboards and produce weekly performance reports

Set up and validate GA4 events, UTMs, pixels, and CRM tracking

Identify anomalies in lead flow or attribution and resolve quickly

Partner with the Social Media Manager to align offers, timing, and messaging

Work with leadership to review lead quality, close rate, and feedback loops

Coordinate with agencies, vendors, and lead providers to ensure performance transparency

Collaborate with Creative to produce assets that support funnel optimization

Ensure all content complies with advertising regulations for home improvement

Review all campaign content (including AI-generated) for accuracy and clarity

Maintain consistent brand voice across all digital channels

Qualification

Digital marketing toolsPerformance marketingSEO toolsSalesforce Marketing CloudGoogle AnalyticsPPC managementData-driven marketingAnalytical skillsContent optimizationCommunication skillsProject managementCollaboration

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

At least 3 years of experience in digital marketing or growth marketing roles

Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms

Strong analytical skills with experience in data-driven marketing and campaign optimization

Excellent communication and project management skills

3+ years hands-on experience in performance marketing, PPC, SEO or digital funnel optimization

Experience with Google Ads, SEO tools (SEMrush/Ahrefs), and Salesforce Marketing Cloud or similar enterprise automation platforms (HubSpot, Marketo, Klaviyo, ActiveCampaign, etc.)

Working knowledge of GA4, Tag Manager, UTMs, conversion tracking, and attribution preferred

Demonstrated experience building high-performing landing pages or funnels

Strong analytical skills with the ability to turn data into action

Experience in home services, lead-gen, or a performance-heavy environment is a major plus

Comfortable using AI tools to accelerate execution