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Welch's · 13 hours ago

Licensing Innovation Manager

Waltham, MA

Full-time

Hybrid

Senior Level

$135K/yr - $145K/yr

5+ years exp

Welch's is on a journey towards becoming a global leader in fruit-based food and beverages, and they are seeking a Licensing Innovation Manager to lead their licensed product strategy. The role involves developing partnerships, executing brand initiatives, and driving long-term growth through strategic collaborations.

E-CommerceFood and Beverage

Responsibilities

Develop and execute a licensing strategy to drive revenue and expand brand reach through licensed products

Build and manage high-value partner relationships—sourcing new opportunities, negotiating agreements, and overseeing performance to maximize long-term value

Analyze market trends and insights to uncover whitespace opportunities and guide licensing strategy

Collaborate cross-functionally (Consumer Insights, Finance, R&D, Sales, Brand Engagement) to align innovation and licensed product development and lead development an commercialization of key projects

Lead and support marketing activation for licensed products in partnership with Brand Engagement, ensuring consistency across all consumer touchpoints

Manage external agency partners to scale and optimize licensing efforts

Develop and monitor KPIs to evaluate licensing performance and inform strategic decisions

Provide recommendations on renewals, renegotiations, or terminations based on performance and strategic alignment

Lead the development and commercialization of certain innovation projects, working closely with cross-functional teams

Qualification

Licensing strategyBrand managementNegotiation skillsMarket analysisCross-functional collaborationProject managementAnalytical skillsCommunication skillsOrganizational skillsProblem-solving

Required

Bachelor's degree in Marketing, Business Administration, or a related field

5+ years experience in brand management, partnerships, or other marketing roles —ideally in the food & beverage or CPG industry

Experience structuring and negotiating licensing deals from sourcing through execution, with strong knowledge of licensing agreements and brand strategy

Proven success collaborating cross-functionally across marketing, R&D, sales, and other internal stakeholders

Excellent project management skills with the ability to manage multiple priorities simultaneously