JAANUU · 1 month ago
Senior Director of Product Strategy & Ecommerce
El Segundo, CA
Full-time
Hybrid
Director/Executive
$175K/yr - $200K/yr
10+ years expJAANUU is seeking a Senior Director of Product Strategy & Ecommerce who will be responsible for defining, executing, and optimizing the company’s product and digital commerce strategy. This role involves leading the product lifecycle and collaborating with various teams to enhance product performance and ecommerce excellence.
ApparelE-CommerceFashionHealth Care
Responsibilities
Lead development and execution of the overall product strategy, including product intent, attribution, and performance tracking
Build and maintain the Product Line Plan for both seasonal and core collections
Develop clear Product Briefs aligned with brand strategy, financial goals, and consumer needs
Own the Marketing Brief process—defining required levels of support, investment, and storytelling across channels
Establish and maintain the Product Launch Calendar & Cadence to align with business objectives
Set and monitor Gross Margin Targets and drive performance through pricing and assortment decisions
Conduct ongoing competitive landscape analysis to inform product and pricing strategies
Develop and execute a Pricing Strategy that maximizes profitability and market relevance
Partner with Design & Development on the Innovation Roadmap to bring new products to market
Co-lead the Inventory Investment & Buy Strategy with Planning
Collaborate with Brand & Design to define and refine target consumer profiles
Align with Marketing & Ecommerce on the Promotional Calendar to balance brand storytelling and revenue goals
Participate in fittings and product reviews to ensure product execution meets brief intent and KPIs
Oversee sample management needs for go-to-market and marketing purposes
Lead development of the Ecommerce strategy and forecast revenue targets across channels
Define and optimize landing page architecture, ensuring alignment with brand and performance goals
Own and implement the SEO strategy to drive organic traffic and visibility
Build and manage an A/B testing roadmap to improve conversion and user experience
Develop and maintain the site roadmap across key surfaces (Upper Funnel, Home Page, Landing Pages, PDPs)
Own content and copy needs, ensuring storytelling and product information drive engagement and sales
Analyze ecommerce performance metrics (Conversion, Traffic, AOV, UPO, ASP, Return Rate, Bounce Rate, etc.) and report insights to leadership
Conduct user research, session tracking, and journey mapping to identify friction points and opportunities
Lead a direct report responsible for product setup, merchandising, campaign management, and site content execution
Partner with Marketing to manage the Digital P&L, optimizing revenue, spend, and profitability
Collaborate with Technology to guide the digital product lifecycle, from ideation to launch of site features and functions
Align with Marketing & Merchandising on the Promotional Calendar for campaigns and activations
Contribute to CRM strategy, ensuring seamless landing page flow and consumer engagement
Inform performance marketing and influencer strategies to enhance product storytelling and conversion
Qualification
Required
10+ years of progressive experience in product strategy, ecommerce, or merchandising within consumer goods, fashion, or lifestyle brands
Proven track record of driving revenue and margin growth through product and digital strategies
Deep understanding of ecommerce metrics, UX principles, and conversion optimization
Strong financial acumen, including experience managing P&Ls and gross margin targets
Exceptional cross-functional leadership and communication skills
Strategic thinker with the ability to execute tactically in a fast-paced environment
Experience leading and developing teams
Proficiency with ecommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud) and analytics tools (e.g., Google Analytics, Looker, Tableau)
Company
JAANUU
Jaanuu is the most contemporary medical apparel brand in the world.
51-200 employees
H1B Sponsorship
JAANUU has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$97.62MKey Investors
EurazeoCult Capital
2025-05-08Acquired
2022-01-11Private Equity· $75M
2018-12-10Series Unknown· $15M
Leadership Team
Michael Alexander
Chief Executive Officer
Recent News
2025-09-15
Company data provided by crunchbase