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Strategy · 1 month ago

Vice President, Digital Marketing

Tysons Corner, VA

Full-time

Onsite

Director/Executive

10+ years exp

MicroStrategy Services Corp. is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. They are seeking a VP, Digital Marketing to architect and execute the company’s digital demand generation and brand engagement strategy, driving sales growth and enhancing brand presence.

AnalyticsBusiness IntelligenceSaaSSoftware

Responsibilities

Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth

Website & Digital Experience: Champion website strategy, UX/UI design, and ongoing optimization to attract, engage, and convert unique visitors into high-quality leads

Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey

Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers

MarTech & Data-Driven Decision Making: Leverage best-in-class marketing technologies and analytics platforms (e.g., Marketo, Salesforce, Google Analytics, ABM tools, generative AI) to maximize campaign performance, improve operational efficiency, and deliver actionable insights to business stakeholders

Team Development: Lead, mentor, and inspire a high-performing, multidisciplinary team spanning content, design, development, and digital demand. Foster a culture of innovation, accountability, collaboration, and continuous learning

Agency & Vendor Management: Manage relationships with external agencies and partners, ensuring alignment with strategic objectives and achievement of measurable, outcome-based goals within agreed timelines and budgets

Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns

Stakeholder Communication: Proactively communicate progress, insights, and recommendations to executive leadership and cross-functional partners, translating complex data into clear business impact

Qualification

Digital marketing leadershipDemand generation strategiesMarTech platformsPerformance analyticsWebsite optimizationContent strategyTeam managementAgile mindsetEntrepreneurial spiritLeadership skillsInterpersonal skillsCommunication skills

Required

Bachelor's degree in Marketing, Business Administration, or relevant field; MBA or advanced degree is a plus

10+ years of progressive experience in digital marketing leadership, driving both B2B and B2C demand generation with a proven track record of measurable results

5+ years of experience managing and developing large, geographically diverse teams in a fast-paced, global organization

Deep expertise in full-funnel digital marketing strategies, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns

Strong proficiency with MarTech platforms: Marketing automation (Marketo preferred), CRM (Salesforce preferred), content management, intent data/ABM solutions, and prospect database tools (ZoomInfo preferred)

Analytical acumen; demonstrable experience using data to optimize strategy, allocation, and execution for maximum impact

Experience managing significant budgets and delivering accountable ROI across complex marketing programs

Excellent leadership, interpersonal, and communication skills, with the ability to influence and engage senior stakeholders across the organization

Entrepreneurial spirit, agile mindset, and a passion for driving innovation and continuous improvement