Yext · 1 hour ago
Senior Brand Campaigns & Paid Media Manager
New York, United States
Full-time
Onsite
Senior Level
$125K/yr - $208K/yr
7+ years expYext is the leading brand visibility platform, providing clarity and control for brands across digital channels. The Senior Brand Campaigns & Paid Media Manager will lead the global brand awareness strategy, managing campaigns across paid and owned media channels to drive brand lift and reach enterprise buyers.
AdvertisingEnterprise SoftwareKnowledge ManagementNatural Language ProcessingProduct SearchSaaSSearch EngineSoftwareVertical Search
Responsibilities
Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities
Lead paid and owned media planning, budget management, and performance reporting across all channels
Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity
Develop and manage a multi-channel paid strategy across search, display, social, programmatic, and syndication
Oversee media agencies for campaign planning, trafficking, optimization, and pacing
Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency
Forecast, report, and analyze spend against brand and pipeline KPIs
Research and evaluate new sponsorship and partnership opportunities to reach key audiences
Negotiate and manage paid newsletters, podcasts, and media properties
Activate sponsorships with compelling creative and content in partnership with Creative and Content teams
Own Yext’s global SEO and AEO programs, partnering with Web and Product to ensure technical excellence
Monitor evolving AI-powered search platforms and adapt strategies accordingly
Drive organic visibility and share of search across traditional and emerging answer engines
Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI
Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact
Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments
Qualification
Required
7–10 years of experience in brand or media marketing at a B2B SaaS or tech company
Proven track record managing global paid media campaigns and budgets
Deep understanding of digital media, SEO/AEO, and brand measurement frameworks
Experience leading agency relationships and cross-functional partnerships
Strong analytical skills and ability to translate performance into strategic recommendations
Excellent communication and collaboration skills; comfortable influencing across teams and regions
Benefits
Medical, dental and vision benefits
Life insurance
Short term and long-term disability
401(k) retirement plan
Vacation and sick leave
Equity (stock) based compensation
Variable pay programs based on performance relative to goals and targets
Company
Yext
Yext is a leading digital presence platform for multi-location brands.
1001-5000 employees
H1B Sponsorship
Yext has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (20)
2023 (13)
2022 (17)
2021 (16)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$317.82MKey Investors
BlackRockInsight PartnersMarker
2025-05-21Post Ipo Debt· $200M
2017-04-13IPO
2015-08-11Secondary Market
Leadership Team
Jason LaFollette
Chief Technology Officer
Brian Schipper
EVP & Chief People Officer
Recent News
2025-12-09
MarketScreener
2025-12-08
MarketScreener
2025-12-08
Company data provided by crunchbase