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Crystal Bridges Museum of American Art · 8 hours ago

Digital Content Manager

Bentonville, AR

Full-time

Onsite

Senior Level

5+ years exp

Crystal Bridges Museum of American Art is a public non-profit charitable organization dedicated to celebrating the American spirit through art. The Digital Content Manager will oversee the museum's digital content ecosystem, ensuring it aligns with institutional goals and enhances user experience while reflecting the museum's brand and mission.

AssociationLifestyle

Responsibilities

Manage the development and maintenance of all content across the organization’s digital platforms, including both static and dynamic page information, editorial and multimedia storytelling, UX content, photography and animations, and time-sensitive updates

Serve as the primary administrator for the organization’s CMS (WordPress), managing page creation, updates, and publishing workflows in collaboration with internal stakeholders and the Product Manager

Lead the editorial planning and scheduling of web content updates across Crystal Bridges’ and the Momentary’s websites and digital platforms

Develop and maintain content strategies that align with institutional goals and digital product priorities

Oversee digital storytelling program to publish content created by writers, editors, and producers that is audience-centered, compelling, visually-rich and emotionally resonant

Define and maintain content models, taxonomies, tagging systems, and structured metadata to support scalable content design

Manage the development, publishing, and maintenance of all content across digital platforms through the CMS, ensuring timely updates and high-quality presentation

Contribute to content audits, gap analyses, and content lifecycle planning

Create and manage editorial workflows and approvals for digital content updates and streamline internal request processes

Collaborate with Product Manager to map content to user journeys to ensure content supports seamless digital experiences

Establishes and maintains content governance standards to ensure consistency, quality, and brand alignment across digital content

Apply and advocate for clear language, inclusive writing practices, and accessibility best practices across web content

Strategize and implement digital initiatives in partnership with the Director of Digital Strategy—supporting institutional campaigns, exhibition launches, educational programs, and more

Monitor site analytics and track SEO performance; continuously assess performance for improvement

Stay ahead of trends in digital content— actively seeking out innovation in digital storytelling and experimenting with trends

Qualification

Digital content strategyContent Management SystemWordPress expertiseContent modelingSEO best practicesPassion for artsCommunicationCollaborative mindset

Required

5+ years of experience in digital content strategy, content design, UX writing, or related fields

Strong understanding of content modeling, taxonomy, structured content, and metadata

Experience planning and managing content within a CMS (e.g., WordPress, Drupal, Sitecore)

Familiarity with user journeys, design thinking, and human-centered design principles

Excellent writing and editing skills, with a keen eye for structure, clarity and engagement and a proven track record of writing and producing excellent stories

Demonstrated ability to work collaboratively across disciplines and departments

Experience working in or with cultural institutions, museums, or nonprofits

Expert knowledge of WordPress or similarly advanced CMS; experience with template-based design and customization

Media production skills including capturing and editing audio and video

Familiarity with WCAG web accessibility standards and best practices in SEO and analytics

Knowledge of project management tools (e.g., SmartSheets, Trello, Asana)

Mobile-first, user-first mindset essential

Excellent communication and documentation skills

Ability to collaborate across disciplines with both technical and non-technical teams

Passion for the arts, cultural storytelling, and building meaningful public engagement through digital platforms

Commitment to equity, inclusion, and expanding access through digital innovation