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GrapevineAI · 3 months ago

Creative Strategy Analyst

New York, NY

Full-time

Onsite

Entry, Mid, Senior Level

1+ years exp

GrapevineAI is seeking a Creative Strategy Analyst to manage campaign direction for multiple high-priority clients. The role involves planning and preparing compelling visual and written content to enhance clients' paid media performance across various platforms.

Advertising

Responsibilities

Ideation and development of needle-moving creative & content that speaks to a brand’s needs via market research and content analysis

Understanding and driving business goals, including performance revenue, while constantly innovating new creative & content types

Brief preparation for content creators (audio, video, and photographic) that includes creating scripts, hooks, and shot lists for static and video content with high aesthetic standards

Brief preparation for writers (written) that ensures delivery of compelling and direct-response optimized advertorials

Post-production brief preparation for internal editing teams using raw visual assets and visual storyboards that guide the look of the final video and static creatives

Creation of snappy and compelling ad text overlay

Using analytics (CPA, ROAS, CTR, CVR, etc.) to optimize creative & content to improve performance of campaigns post-launch. This includes helping ideate on new creative iterations and optimizing advertorial landing pages hosted on Grapevine’s publisher sites to increase conversion

Cross functional collaboration with the Brand Success and Graphic Design teams in a supportive capacity

Qualification

Creative strategyVideo content creationImage editing softwareVideo editing softwareTask management softwareImpeccable communicationProject managementHighly collaborative

Required

Bachelor's degree or equivalent experience

1-3 years experience in creative strategy across visual advertising (video and photo) in the DTC/ecomm space

Experience with video content: storyboarding, call-to-actions, hooks

Experience with image editing software (e.g. Figma, Canva)

Experience with video editing software (e.g. CapCut, Adobe Premiere)

Experience working in a task management platform (e.g. Asana, Monday) is strongly preferred

Business savvy: you get the market, trends, competitive forces, content, and technology

Entrepreneurial mindset: you thrive in a place where change, ambiguity and action orientation are the norms. You work with speed and efficiency

Builder: a blank canvases excite you; you enjoy the process of making something and iterating it into a winning concept

Project-management: organized, proactive, disciplined, detail-oriented, and relentless in getting things done with the ability to successfully manage multiple projects/deadlines simultaneously in a fast-paced environment

Impeccable communication: you can distill and convey information in a compelling manner and have exceptional visual and written skills with a strong attention to detail

Highly collaborative: you possess the ability to build strong relationships with internal and external stakeholders with a positive attitude and enthusiastic mindset

Fun: take your work seriously but never yourself, you're able to laugh and play while at work