Intex Recreation Corp. · 3 days ago
Copywriter
Intex Recreation Corp. is looking for a creative and detail-oriented Copywriter to produce compelling content across digital and traditional marketing channels. The ideal candidate will write engaging copy, collaborate with teams, and optimize content to drive brand awareness and conversions.
Responsibilities
Write engaging, on-brand copy for ads, packaging, product descriptions, blog posts, email, social media, and more
Maintain a consistent brand voice across all channels
Customize content for platform-specific audiences (e.g., Amazon, Instagram, Walmart)
Collaborate with marketing and creative teams to generate ideas and campaign messaging
Research target audiences and products to craft compelling selling points
Apply SEO best practices to drive organic visibility and traffic
Track and analyze content performance (CTR, conversions, engagement)
Conduct A/B testing and refine copy based on results
Edit and proofread for grammar, tone, and brand alignment
Work with designers, Social Media, Sales, and Commerce teams to ensure copy aligns with campaign goals
Integrate customer insights and FAQs into content strategy
Support copy needs for PR, influencer campaigns, and retail promotions
Provide input on creative design to ensure cohesive messaging
Stay current on industry trends, content strategies, and platform changes
Explore new writing tools, CMS platforms, and marketing tech
Use CMS to publish and manage content
Optimize product listings and apply basic HTML as needed
Qualification
Required
Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent combination of education and experience)
5–7 years of proven experience as a Copywriter, preferably in durable goods or a related industry
Exceptional writing, editing, and proofreading skills with a strong command of the English language
Strong understanding of marketing principles and ability to adapt copy for diverse audiences and channels
Proficiency in SEO best practices and keyword optimization strategies
Familiarity with social media platforms and experience crafting engaging social content
Experience with content management systems and basic knowledge of HTML
Ability to collaborate effectively with cross-functional teams and manage multiple projects under tight deadlines
Detail-oriented with a keen eye for grammar, spelling, and style consistency
Preferred
Familiarity with e-commerce platforms and online marketplaces
Knowledge of graphic design principles and ability to provide input to designers
Company
Intex Recreation Corp.
Intex Recreation Corp. (IRC) is the exclusive sales associate and distributor of INTEX branded products in the United States and Canada.
Funding
Current Stage
Growth StageRecent News
2025-07-24
2025-07-23
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