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Cooley LLP · 1 month ago

Senior Practice Group Marketing Manager (Regional Corporate)

Palo Alto

Full-time

Onsite

Senior Level

$180K/yr - $220K/yr

7+ years exp

Cooley LLP is seeking a Senior Practice Group Marketing Manager to join their Marketing team. This role is responsible for directing market analyses, client development, and strategic business planning for the Regional Corporate & Emerging Companies/Venture Capital market.

Document PreparationLegalProfessional Services

Comp. & Benefits

Responsibilities

Strategically advise market analyses to determine our regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategies

Present the firm’s competitive positioning in the market by working with team members to conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables

Become well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation data

Serve as the marketing subject matter expert for the market

Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationships

Work with specialist to develop cross-selling strategies and oversee specialist in the execution of strategies

For opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)

Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the market

Proactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoring

Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals

Develop event strategy for market based on market and competitive analyses and in support of business plan goals

Report on the success of activities with key stakeholders and provide recommendations for future

Strategize with PR team to advance the profile-raising efforts of the market

Partner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accolades

Support integration of lateral lawyers into general corporate or ECVC practices within the market

Oversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals

Collaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities

Serve as direct supervisor and mentor to direct reports

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

Support business professional development and continued educational opportunities

In collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

All other duties as assigned or required

Qualification

Marketing strategy developmentClient developmentProject managementMarket analysisBusiness developmentSupervisory experienceCommunication skillsInterpersonal skillsProblem-solving skillsOrganizational skills

Required

Ability to work extended and/or weekend hours, as required

Ability to travel, as required

7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent nature

Ability to operate effectively within a matrixed work environment

Strong project management skills and follow-through ability

Demonstrate great initiative and the ability to work independently

Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm

Team oriented with excellent interpersonal and collaborative skills

Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneys

Strong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutions

Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects

Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments

Highly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skills

Capable of staying productive and accurate under pressure with tight deadlines