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Kaplan · 8 hours ago

Senior Marketing Manager, CRM and Analytics

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $162K/yr

7+ years exp

Kaplan is a global company focused on education and technology, seeking a Senior Marketing Manager for CRM and Analytics. The role involves owning email campaign execution, optimizing customer engagement strategies, and providing analytical insights to inform marketing decisions.

Corporate TrainingEdTechEducationTest and MeasurementTraining

Responsibilities

Strong knowledge of CRM best practices and analytical methodologies for optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing

Meet with key stakeholders to understand objectives and provide recommendations

Develop and oversee communication journeys that improve customer experience and engagement across all aspects of the student/customer lifecycle

Develop Marketing strategies, including personalization and dynamic content to maximize KPI and financial goals

Manage email marketing communications deployments (single sends and journeys) through Braze email platform to ensure deliverability and deliver on program goals

Oversee list segmentation and ensure data extracts for email deployments are accurate. Ensure Test and QA processes for all email deployments are completed regularly and accurately

Recommend and oversee testing and optimization plans including subject line testing and other qualitative driven testing methods

Recommend and oversee the segmentation strategy, cadence, sequencing, and dynamic content rule/logic for all email

Uncover performance insights and best practices through data analysis and reporting

Qualification

CRM best practicesEmail marketing strategyData analysisBraze email platformHTML knowledgeMarketing automation platformsAnalytical skillsCommunication skillsDetail-orientedSelf-starter

Required

Bachelor's Degree with a focus in Marketing, Communications or Technology

7+ years of experience managing personalized, dynamic email campaigns

CRM/Lifecycle marketing experience, including email using Braze or similar enterprise email tool

Strong Email and SMS marketing strategy experience with major brands

HTML knowledge to segment data and personalize campaigns

Experience with marketing automation platforms (Braze; may include experience with Salesforce Marketing Cloud, Hubspot, etc.)

Strong analytical and quantitative skills, with results-orientation and ability to make data-driven decisions

Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment

Fanatical when it comes to detail. Ability to thrive in a fast-paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time

Self-starter who takes initiative, with the ability to juggle multiple priorities, continuously learn new concepts and innovate

Preferred

Understands and monitors competitive landscape, provides insight and recommendations to drive the program business forward as best in class

Excellent verbal and written communication skills to effectively share ideas and work with various stakeholders across all company levels, teams, and partners

Benefits

Remote work provides a flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Comprehensive health benefits new hire eligibility starts on day 1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities