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Capital One · 1 month ago

Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)

United States

Full-time

Remote

Senior Level

$155K/yr - $177K/yr

7+ years exp

Capital One is a leading financial services company that leverages technology and data to innovate and personalize customer experiences. The Senior Manager, Digital Content Strategy & Organic Growth will lead a dual-threat visibility strategy, focusing on both traditional search engines and AI-driven discovery to enhance Capital One Software's digital presence and authority in the B2B software market.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Unified Search Strategy: Own the roadmap for organic growth, simultaneously targeting top rankings on Google and 'Share of Citation' on AI platforms like ChatGPT, Perplexity, and Claude

Technical Content Architecture: Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine-readable and optimized for LLM retrieval

'Answer-First' Content Direction: Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets

Off-Site Authority & Digital PR: Orchestrate strategies to gain mentions on high-authority industry sites and third-party review platforms (G2, Capterra) to validate brand authority to search algorithms

New-Gen Analytics: Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high-intent traffic quality

Cross-Functional Alignment: Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high-performing digital product that drives ROI

Qualification

Strategic search experienceTechnical SEOContent marketingLarge Language ModelsAnalytics toolsDigital PRB2B enterprise softwareContent ecosystem managementCollaboration skills

Required

At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments

Bachelor's, Master's, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus

Preferred

Deep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information. Proven ability to optimize content for 'Answer Engines' (Perplexity, ChatGPT, Gemini)

Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles to help machines understand content context

Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms

Demonstrated ability to collaborate effectively with Product Marketers on their strategy, Product Managers to influence roadmaps, Developers to implement technical requirements, and Designers to ensure UX supports content consumption

Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility (e.g., Share of Voice in AI responses)

Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel