Total Retail Group · 2 months ago
Digital Marketing Specialist
Smyrna, GA
Full-time
Onsite
New Grad, Entry LevelTotal Retail Group is a focused agency that works with manufacturers who sell into retail. They are seeking a Digital Marketing Specialist to assist in developing strategies and processes to drive growth in their clients’ e-commerce businesses, particularly in the DIY retail channel.
Hiring Manager
Anita C.
Responsibilities
Define the key components to successfully grow .com businesses, through independent research and leveraging existing first-hand knowledge of the Total Retail team
Develop and document processes for assessing clients’ current e-commerce presence and opportunities for improvement
Develop, launch and manage sponsored advertising campaigns using retailer’s .com sponsored ad platforms
Create processes and standards for regular e-commerce promotional activity on retailer’s .com sites
Create tools to help automate e-commerce web page audits
Conduct ad-hoc analysis for clients looking to grow their business
Conduct market and category sizing analyses to help clients better understand their opportunities, with a focus on e-commerce channels
Qualification
Required
Strong analytical skills
Fluency with MS Excel and advanced functions like VLOOKUP and pivot tables
Experience manipulating large datasets
Bachelor of Science degree in Business or Marketing
Preferred
Some SQL and database experience
Experience with Promote IQ, AMZN ADs and/or Criteo advertising platforms
Company
Total Retail Group
Manufacturers today need to leverage every advantage available to achieve success in the competitive retail world.
Founded in 2008
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Thomas P. Armstrong
President/CEO/Partner
Winston Ledet
Partner
Company data provided by crunchbase