Crunchyroll · 13 hours ago
Senior Marketing Science Analyst
Los Angeles, California, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$133K/yr - $140K/yr
8+ years expCrunchyroll is a company delivering the art and culture of anime to a passionate community. The Senior Marketing Science Analyst will work with the Center for Data and Insights team to analyze data, track business trends, and provide actionable insights for marketing campaigns.
Subscription ServiceVideo
Responsibilities
Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple business lines (theatrical, streaming, e-commerce, etc.)
Partner with teams to design analytics tools to distribute certified dashboards and presentations and deliver ad hoc analysis for client partners throughout marketing
Evaluate media measurement using MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing
Lead/help develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to main campaigns and always-on digital marketing tactics
Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team, documenting the impact of strategic projects on benchmarks and progress
Work with offshore and onsite teams and lead the sprint planning/management
Qualification
Required
8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
3+ years of experience writing complex SQL queries, experience in marketing data automation
3+ years of experience with data visualization tools like Tableau, Superset
Understanding of install and user-level paid campaign tracking to support multi-touch attribution with UTMs and MMP data for all major marketing channels
2+ years of experience in Marketing Mix Models (MMM)
2+ years of experience in forecasting models, regression-based analysis
Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc
Experience working with large datasets (Terabytes of data/ billions of records)
3+ years of experience measuring marketing performance against lifetime value metrics
BS in Statistics, Computer Science, Information Systems, or a related field
Benefits
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
Company
Crunchyroll
Crunchyroll is a video service provider for Japanese animated productions and Asian media services. It is a sub-organization of Ellation.
1001-5000 employees
H1B Sponsorship
Crunchyroll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (15)
2023 (6)
2022 (8)
Funding
Current Stage
Late StageTotal Funding
$26.8MKey Investors
Otter MediaTV Tokyo
2020-12-09Acquired
2015-11-20Series Unknown· $22M
2010-03-25Series Unknown· $0.75M
Leadership Team
Punnoose Isaac
SVP and Head of Center for Data and Insights
Monique Barash
VP, People & Capabilities
Recent News
2025-12-22
2025-12-21
torrentfreak.com
2025-12-20
Company data provided by crunchbase