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PODS · 1 month ago

Director - Digital Media (Marketing)

Clearwater, FL

Full-time

Onsite

Director/Executive

10+ years exp

PODS is a leader in the moving and storage industry, providing flexible and portable solutions for customers. The Director of Digital Media and Strategy will oversee all digital media marketing activities, focusing on the execution and optimization of media strategies to achieve business results.

DeliveryDelivery ServiceSelf-Storage

Responsibilities

Develop and execute comprehensive paid digital marketing strategies across various channels, including search, display, video, social media, and programmatic advertising

Responsible for maximizing return of $40M annual digital advertising budget

Ownership of holistic search marketing function, across both paid and organic search, finding the right balance to deliver business results

Optimize campaigns to maximize incremental volume and achieve targeted cost per conversion metrics

Continuously refine the media mix based on historical performance data, changing market conditions, and shifting consumer behaviors

Use data and insights to make informed budget allocation decisions between digital platforms to maximize business results and optimize performance across each stage of the customer journey

Utilize the Media Mix Modeling (MMM) and performance analytics to optimize media across channels, focusing on maximizing reach, consideration, and conversion metrics

Develop and implement a 'test and learn' framework to experiment with new platforms, creative formats, bidding strategies, and audience segments

Leverage findings from experiments to drive continuous improvement and inform future media strategies

Partner with Brand team to constantly test new creative across platforms and provide feedback on what is working/not working to drive advertising effectiveness

Responsible for organic content strategy development and creation, delivering on-brand content that is optimized to drive more traffic and ultimately conversion

Oversees accounting and accrual of holistic media budget, collaborating with Finance to timely close each month and built appropriate forecasts. Accountable for digital media/advertising budget, responsible for managing investment to drive business results

Ensures timely and relevant reporting to agency and internal business partners – delivering actionable insights throughout organization and with vendors/agency partners during regular meetings or updates

Oversee, coach, and mentor a high-performing team of media and content specialists

Work cross functionally with the eCommerce team, creative, brand, Corporate Ops marketing team and others to create, implement and optimize integrated campaigns that deliver against business goals

May perform other duties and responsibilities as assigned

Qualification

Digital advertising strategyMedia measurement modelsData analysisGoogle AnalyticsProject managementCreative feedbackBudget managementTeam leadershipCross-functional collaboration

Required

Bachelor degree in Marketing, Advertising, Finance or related Business degree

10 - 15+ years' experience in marketing leading the development of paid media strategy, digital advertising, media measurement and content

10 - 15+ years' experience in project and/or account management and/or management of an in-house and outsourced team

Candidates must have deep experience with: Excel; Google Analytics; online media platforms (preferably Google Ads, Meta Ads, YouTube Ads, The Trade Desk) and media measurement models (MMMs and incrementality testing methodologies)

Expertise in analyzing large volumes of data and making key business decisions in a fast-paced, dynamic environment. Agency management experience is extremely helpful

Possess math skills sufficient to perform required duties

Or an equivalent combination of education, training or experience