High Liner Foods · 1 day ago
Sr. Marketing Innovation Manager
Portsmouth, NH
Full-time
Hybrid
Senior Level
7+ years expHigh Liner Foods is seeking a Sr. Marketing Manager Innovation to lead the development and commercialization of breakthrough innovation platforms within their retail portfolio. This role focuses on blending strategic thinking, consumer insight, and executional excellence to elevate the seafood category through new product platforms and ideas.
Consumer Goods
Responsibilities
Lead the strategy and development of innovation platforms that extend and stretch the High Liner brand into new need states, occasions, consumer segments, or categories
Translate consumer, category, and culinary insights into compelling innovation roadmaps, long-range growth platforms, and bold product ideas
Own the full lifecycle of platform innovation from concept to commercialization, working closely with R&D, Sales, Business Development, Finance, and external partners
Build robust business cases including sizing opportunities, estimating costs and margin, assessing channel and shopper dynamics, and mapping commercial implications
Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs
Support the annual and strategic planning processes by feeding platform-level innovation opportunities and demand-driving initiatives into the pipeline
Collaborate with the broader Marketing and R&D teams to embed innovation thinking into brand planning and execution cycles
Qualification
Required
Bachelor's degree in Business, Marketing, Innovation, or related field
7-10 years of progressive experience in brand marketing, innovation, or product development — ideally within CPG or food categories
Proven track record in leading successful new product launches or building long-term brand growth platforms
Strong commercial acumen and understanding of retail dynamics, financial modeling, and shopper/consumer behavior
Experience in cross-functional leadership, ideally with R&D, Sales, and Supply Chain collaboration
Curious and future-forward mindset with the ability to identify emerging trends and convert them into actionable ideas
Strong storytelling and communication skills with the ability to influence at multiple levels
Comfortable managing ambiguity and driving progress in a fast-paced environment
Preferred
MBA preferred
Benefits
Heath, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety focused work environment
Company
High Liner Foods
High Liner Foods is a leading North American processor and marketer of value-added frozen seafood.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Neva Campbell
Manager, HR Business Partner
Recent News
Canadian News Wire
2024-03-06
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2024-03-01
2023-12-20
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