Fanatics · 1 month ago
Sr. Associate, Partnerships - Fanatics Events
Fanatics is a global leader in licensed sports merchandise and fan experiences, and they are seeking a Sr. Associate, Partnerships to support the tactical execution of sponsorship deliverables for their events. The role involves managing creative assets, coordinating with vendors, and ensuring successful on-site operations during large-scale consumer events like Fanatics Fest and WWE World.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Collect, traffic, and manage sponsor creative assets and approvals
Maintain deliverable trackers and version control across all partners
Coordinate with sponsors, vendors, contractors, and venue staff
Support delivery of sponsorship activations across Fanatics Fest
Ensure all assets related to marketing collateral, physical & digital signage, and onsite integrations are collected & delivered correctly and on schedule
Serve as point-of-contact for sponsors during events, resolving issues in real time
Support venue operations such as catering/F&B coordination and last-minute logistics
Work closely with Ops, Marketing, and Talent to ensure ongoing deal term alignment
Provide inputs for sponsor recaps and ROI reporting
Document learnings and recommend process improvements to scale fulfillment capacity
Qualification
Required
4–7 years of experience in event sponsorships, experiential marketing, or live event operations; experience supporting large-scale consumer events or conventions strongly preferred
Demonstrated ability to manage multiple partners, vendors, and deadlines in a fast-paced environment
Strong background in event production logistics, including signage, creative asset management, and on-site activation execution
Experience coordinating with venue staff, general contractors, and event vendors; prior experience at major convention centers (e.g., Javits Center) is required
Highly organized with strong attention to detail; proficient in project tracking tools (Airtable, or similar)
Excellent communication and interpersonal skills, with the confidence to represent Fanatics on-site and directly with partners
Proven track record of executing projects on time, on budget, and at high quality standards
Willingness to travel and work extended hours during major event weekends
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience)
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Recent News
The Hollywood Reporter
2026-01-14
Rochester Business Journal
2025-12-24
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