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Boyd Gaming · 2 hours ago

SVP & Chief Marketing Officer

Las Vegas, NV

Full-time

Onsite

Director/Executive

10+ years exp

Boyd Gaming Corporation is one of the premier casino entertainment companies in the United States. They are seeking a Senior Vice President and Chief Marketing Officer to develop and execute a marketing and communications strategy that enhances brand equity and achieves company objectives in sales and visibility.

CasinoGamblingGaming

Responsibilities

Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed Company expectations. Achieve targeted results that are timely and effective

Work closely with other members of senior management and the marketing teams to develop a comprehensive marketing strategy / plan for the Company

Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies

Oversee all aspects of Marketing including; e-commerce, traditional marketing, casino marketing & agency management

Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs

Coach, mentor, and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent

Create relationships and work closely with outside technology and advertising vendors

Research and analyze economic trends, spending habits and the demographic characteristics of consumers, their tastes and preferences for the Company’s services and those of competitors

Keeping abreast of current marketing trends and technology

Miscellaneous duties as assigned

Qualification

Marketing strategy developmentProject managementTeam leadershipConsumer marketing strategiesHospitality operations experienceAgency experienceMS Office proficiencyOrganizational skillsCommunication skillsCreative problem solving

Required

At least ten (10) years' management experience within hospitality operations, cross functional marketing or advertising

At least five years of firm or agency experience (e.g. marketing, advertising or public relations)

Experience in setting and executing consumer marketing strategies to hit specific brand goals

Experience in project management of multiple large and complex business projects

Strong organizational and communication skills

A proven and successful track record leading a team

Ability to build & hire a strong team spanning a variety of marketing functions

Ability to work well under pressure while finding creative solutions

Proficient in MS office products and related media software

Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations

Preferred

Bachelor's degree in Marketing, Advertising, Hospitality Management or related field preferred

Company

Boyd Gaming

Glassdoor3.4

Boyd Gaming Corporation is one of the nation’s leading casino entertainment companies, but we’re so much more than that! We're a billion-dollar, publicly-traded company that retains the philosophy of a family-owned business, focused on creating long-term, sustainable growth for our shareholders.

Founded in 1975

Las Vegas, Nevada, USA

10001+ employees