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Audacy, Inc. · 1 hour ago

Director, B2B Marketing

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$115K/yr - $125K/yr

5+ years exp

Audacy, Inc. is a leading multi-platform audio content and entertainment company. The Director, B2B Marketing leads the strategy and execution of B2B marketing and event programs, overseeing numerous activations and ensuring alignment with brand strategy and business goals.

Broadcast Media

Responsibilities

Lead end-to-end planning and execution of trade events, including conference selection, sponsorship strategy, creative development, logistics, budgeting, and post-event reporting

Manage partner relationships and contract negotiations with ANA, Brand Innovators, IAB, PTTOW, and others, ensuring strong industry presence and value-driven collaborations

Create high-impact marketing materials (presentations, one-sheets, digital/social content) that tell the Audacy story and support sales efforts during high-profile trade events

Oversee the corporate B2B events calendar and ensure full visibility across teams

Produce corporate video assets, including brand sizzles, agency sales videos, Industry Upfront presentations (video and in-person), and thought leadership content

Partner with Design, PR, Research, Consumer Marketing, and Sales to align messaging across all external touchpoints

Collaborate with C-suite, senior executives, broadcast talent, and podcast hosts to create memorable brand experiences and manage speaking opportunities at key events

Lead B2B social strategy around major campaigns, including trade events, and seasonal initiatives like Upfronts and Advertising planning season

Lead special projects across divisions, including brand launches (e.g., Audacy Sports, Audacy Podcasts, Audacy Creator Network) and custom local market events (e.g., NFL Draft, MLB All-Star, and Airbnb Experiences)

Own corporate sustainability storytelling and execution, including the 1Day1Thing volunteer initiative

Direct development of trade ads, client invitations, all local narrative updates, and AudacyInc.com content

Oversee production and distribution of corporate swag for Enterprise Sales and event activations

Stay abreast of industry and event trends, along with competitive data, to ensure Audacy is best in class

Qualification

B2B Event LeadershipEnd-to-End Activation ManagementIntegrated Content ProductionExecutive AlignmentBudget ManagementB2B Social Media StrategyStakeholder ManagementCreative DevelopmentLogistics Management

Required

Minimum of five years of progressive experience leading B2B marketing, trade, or industry event execution within a dynamic media, advertising, or entertainment company environment

Demonstrated expertise in the full lifecycle of major activations, including negotiating partner contracts (e.g., ANA, IAB), setting strategic sponsorship objectives, and managing all creative and logistical elements for 40+ annual programs

Proven ability to direct the production of corporate video assets (e.g., brand sizzles, Upfront presentations) and create high-impact, data-driven marketing collateral that effectively tells the company's story to advertisers

Exceptional stakeholder management skills with experience collaborating directly with C-suite executives, broadcast talent, and leaders across Sales, PR, and Research to ensure consistent external brand messaging

Strong financial acumen with experience owning and managing large B2B marketing and event budgets, coupled with the ability to lead B2B social media strategy and stay ahead of competitive industry trends