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Substack · 3 hours ago

Product Marketing Manager

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$155K/yr - $175K/yr

6+ years exp

Substack is building a new economic engine for culture, empowering creators with financial autonomy and ownership through their publishing platform. The Product Marketing Manager will shape how creators and the market engage with Substack by developing product positioning, messaging frameworks, and leading product launches.

Content CreatorsMedia and EntertainmentNewsPublishingSubscription Service

Responsibilities

Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships

Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators

Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications

Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams

Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments

Create launch assets including blog posts, case studies, and email campaigns

Qualification

Product marketing experienceSuccessful product launchesAnalytical capabilitiesCreative storytellingBuilding in publicExceptional communicationCollaboration skillsSelf-starter