Kinn Studio · 2 months ago
Marketing Manager (Retention)
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
3+ years expKinn Studio is looking for a hands-on, data-driven Marketing Manager (Retention & Lifecycle) to own and scale their email, SMS, print mailer, and catalog programs. The role involves leading the full customer lifecycle to drive loyalty and repeat purchases through creative strategy, personalization, and luxury-driven experiences.
E-CommerceJewelryRetail
Responsibilities
Lead end-to-end lifecycle marketing across email, SMS, and printed mailers/catalogs, strategy, builds, segmentation, and testing
Manage and optimize all flows: welcome, post-purchase, winback, VIP, gifting, engagement rings, abandonment, and more
Create an annual campaign and catalog/mailer cadence aligned with storytelling, launches, and customer needs
Develop value-driven retention programs rooted in luxury, personalization, content, and experience
Build repeat purchase behavior through education, VIP clienteling, surprise-and-delight, and editorial storytelling
Develop behavior/value segments (VIP, first-time, high-intent, Private Suite, Founder’s Club)
Personalize journeys across channels from digital to physical moving customers toward VIP status
Scale Kinn’s high-touch VIP and loyalty ecosystem
Partner with CX and Retail to integrate digital + IRL clienteling
Own review generation and post-purchase surveying
Report on email/SMS performance weekly and monthly (CTR, CVR, AOV, LTV, and deliverability)
Analyze cohort trends and retention leaks, turning insights into action
Partner with Brand on luxury voice, visuals, and storytelling across email/SMS/catalog
Work with E-Com on onsite retention moments
Align with Paid Media on messaging and the post-click experience
Support CX/Store teams in post-purchase experience and VIP clienteling
Oversee email/SMS agency + freelancers; maintain quality and performance standards
Stay hands-on while guiding external partners
Qualification
Required
3–6 years in lifecycle, CRM, or retention (ideally DTC/luxury/beauty/fashion)
Fluent in Klaviyo and A/B testing
Think customer-first and love building emotional, luxury-driven journeys
Know retention metrics deeply and turn insights into creative actions
Move fast, stay proactive, and thrive in a founder-led environment
Benefits
Medical, dental, and vision insurance
Company-paid life insurance
401(k) plan with a 4% company match
Paid time off
Employee discount on Kinn jewelry
Annual Holiday Party
Invitations to pop-ups and other company events
Company
Kinn Studio
Kinn designs modern heirlooms, made to last a lifetime.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-01-01Series A
Leadership Team
Jennie Yoon
Founder & CEO
Company data provided by crunchbase