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Guardian Life · 1 month ago

Senior Manager, External Communications – Financial Advisor Network

New York

Full-time

Hybrid

Senior Level

$103K/yr - $170K/yr

6+ years exp

Guardian Life is a leading insurance company, and they are seeking a Senior Manager for External Communications to enhance the visibility and engagement of their financial advisor network. The role involves developing communication strategies, fostering relationships, and leveraging modern technologies to support advisors in a rapidly evolving landscape.

DentalFinancial ServicesHardwareInsuranceLife Insurance

Responsibilities

Develop scalable PR frameworks and advisor enablement resources (toolkits, templates, guidelines) that empower advisors to amplify their visibility and expertise

Serve as a liaison between Guardian’s home office external communications team and our financial advisors and their firms’ marketing teams, building trusted relationships and establishing a steady rhythm of outreach and engagement. Host training sessions to elevate best practices

Lead coordinated external communication initiatives between Guardian and our financial advisors, including the development of press releases, pitches, byline writing, briefing documents, talking points, speaking engagements, key messages, social posts, newsletter development, and reporting

Partner with Guardian home office marketing colleagues to 'plug into' existing financial advisor marketing support channels, while identifying new tactics to support financial advisor visibility

Define KPIs and report on program effectiveness

Support all other responsibilities as defined by the team

Qualification

External communicationsPublic relationsStakeholder managementData-driven strategiesWealth management knowledgeStorytellingProactive communicationTraining facilitationAdaptabilityCollaboration

Required

6-8 years of relevant experience in external communications and PR, ideally in financial services

Proven ability to manage complex stakeholder relationships and large-scale networks

Exceptional writing and storytelling skills across multiple formats and channels

A familiarity with various external communications and marketing amplification platforms

Industry knowledge in wealth management, personal finance, retirement, and insurance

A strategic communicator and influencer, experienced in leading external communications and PR campaigns

Proactive and confident, thriving in a fast-paced environment while managing multiple priorities

A trusted advisor who balances consultation with decisive recommendations

Data-driven and insight-oriented, using analytics to refine strategies and measure impact

Curious and adaptive, embracing AI and emerging media trends to shape innovative PR strategies and scalable advisor resources

Benefits

Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.