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Lavazza Group · 2 hours ago

Category Insights & Business Analytics Manager

NYC Metro Area

Full-time

Hybrid

Senior Level

5+ years exp

Lavazza Group is a large, internationally recognized company present in 90 countries, known for its coffee products and machines. The Category Insights & Business Analytics Manager will leverage market research and consumer trends to inform category strategy and drive portfolio growth initiatives in the US market.

CoffeeFood and BeverageManufacturing

Responsibilities

Lead the setup and coordination of market research projects, defining objectives, methodology, and ensuring alignment with business priorities

Lead the setup and execution of ad hoc market research projects (shopper and consumer studies)

Oversee ongoing management of syndicated research databases (Nielsen, Circana) to ensure data integrity and actionable insights

Establish and continuously improve Consumer & Shopper Insight processes and ways of working (WoW) to ensure insight-driven decision-making across teams

Act as the primary point of contact with HQ CMI, ensuring alignment on methodologies, research priorities, and data-sharing processes

Develop and maintain comprehensive sell-out dashboards for internal stakeholders, ensuring monthly updates, data accuracy, and visibility of key performance metrics across channels

Analyse sell-out performance drivers to identify trends, opportunities, and risks impacting brand and category growth across Retail and eRetail channels

Define peer set and monitor competitor performance to inform strategic decision-making

Continuously track consumer and category trends to shape long-term Category Vision and growth strategy

Lead insights discussions during business reviews, translating analysis into actionable recommendations that inform portfolio strategy and commercial decision-making

Craft compelling selling stories that articulate yearly priorities, key category trends, and 5Ps direction

Partner with cross-functional teams to translate insights into effective commercial strategies and execution plans

Qualification

Market ResearchData AnalyticsSell-out AnalyticsSyndicated DataProject ManagementInternational EnvironmentTrade MarketingCoffee Industry ExperiencePPT ProficiencyExcel ProficiencyCommunication Skills