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Blytheco · 4 hours ago

Director of Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$155K/yr - $200K/yr

5+ years exp

Blytheco is an award-winning Acumatica Gold and Sage Platinum Elite partner, seeking a results-driven Director of Marketing with a passion for innovation and measurable impact. This hands-on leader will collaborate closely with the marketing team and external agencies to drive business growth through strategic marketing programs, focusing on brand awareness and lead generation.

ConsultingSoftware

Growth Opportunities

Responsibilities

Drive qualified pipeline and revenue growth through a comprehensive, data-driven marketing strategy that integrates digital campaigns, content marketing, account-based marketing (ABM), paid media, and events

Develop and execute demand generation programs that deliver measurable ROI and move prospects efficiently through the funnel

Partner closely with the BDR team to strengthen both inbound and outbound lead management, ensuring lead quality, timely follow-up, and continuous funnel optimization

Partner with Sales leadership to ensure lead quality, handoff efficiency, and continuous optimization of conversion rates

Oversee Blytheco’s Martech stack to ensure seamless automation, accurate data insights, and an optimized buyer journey

Manage analytics, dashboards, and reporting to measure lead generation performance and marketing contributions to pipeline and revenue

Evaluate and implement tools and processes that improve efficiency, tracking, and visibility across marketing and sales

Oversee the development of brand messaging, creative assets, and thought leadership content that reinforce Blytheco’s expertise and values

Strengthen Blytheco’s brand and social media presence to increase visibility, credibility, and engagement with target audiences

Lead social media strategy to build community, engagement, and positive sentiment across platforms

Enhance customer communications to deepen relationships and retention

Oversee the creation and distribution of newsletters, product updates, and customer success stories

Manage the marketing budget and performance metrics to ensure efficient resource allocation and transparency

Present marketing lead generation performance and key insights to the Executive Team regularly, highlighting impact and opportunities for improvement

Qualification

Demand generationDigital marketingContent marketingMarketing analyticsBrand managementSocial media strategyProject managementCommunication skillsTeam collaborationAttention to detailProblem-solving

Required

5+ years of proven success leading and developing marketing teams that drive results

5-10 years of hands-on marketing experience, to include demand generation, digital marketing, content marketing, branding, web design, social media, and other facets of marketing

In-depth knowledge of current online marketing techniques, tools, and best practices

BS/BA degree in Marketing, Communications, or related field strongly preferred

Exceptional writing, editing, communication, and listening skills are required

The ability to create and communicate innovative marketing strategies that bring marketing initiatives and campaigns to life

High level of proficiency with MS Word, Excel, Outlook, PowerPoint

Demonstrated project and time management skills, with proven ability to deliver on time and within budget

Capable of meeting deadlines, managing multiple projects, and working in a fast-paced, dynamic, customer and team-oriented work environment

Laser-focused analytical skills, with strong attention to detail

Ability to foster strong relationships with customers, co-workers, and team members

A high level of personal and professional accountability

Hands-on, roll-up-your-sleeves work ethic and attitude

Oh-so-positive attitude, with a passion to succeed!