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Emerald · 1 hour ago

Senior Director, Sales Marketing

NYC Metro Area

Full-time

Onsite

Director/Executive

$150K/yr - $160K/yr

10+ years exp

Emerald is the largest U.S.-based B2B event organizer, and they are seeking a Senior Director of Sales Marketing to manage their sales pipeline. This role involves designing and executing strategies for demand generation and sales enablement to drive revenue growth across a diverse portfolio of B2B events and content brands.

ContentEventsMarketing

Responsibilities

Architect and orchestrate multi-channel outbound campaigns to generate qualified leads

Lead the creation of a high-impact sales collateral library, including compelling sales decks, product one-pagers, persuasive case studies, and targeted vertical playbooks that equip the sales team to close deals

Engineer the complete lead lifecycle from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL). Implement advanced lead scoring, optimize routing logic, and build sophisticated nurture programs that accelerate pipeline velocity

Lead marketing's approach in the use of AI in our sales process. Develop intelligent outreach sequences, enable personalization at scale, and establish a governance framework for experimentation within our CRM and sales enablement platforms

Own the measurement of marketing's financial impact. Implement multi-touch attribution models, report on pipeline coverage, and align marketing forecasts with sales and business objectives. Build and maintain dashboards that provide clear visibility into performance for executive and sales leadership

Qualification

B2B demand generationRevenue marketingMarketing Automation PlatformsCRM systemsABM strategiesTeam-building skillsGongLeadership skillsMentoring experience